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The Image Factory: Fads and Fashions in Japan by Donald Richie (Paperback, 2003)

About this product

About this product

Product Information

Just as a person contrives a style, the purpose of which is integration and the effect of which is presentation, so a nation collectively projects an appearance, a national style. Such styles are made of many layers. The deepest layer is composed of the immutable and the traditional. Nearer the surface floats fashion, changeable but sometimes more abiding. And frothing on the surface is fad. By definition a fad is novel and appears from outside. Fads must have instant appeal and do not have a long shelf life. In Japan, an assortment of islands, the outside is often the quality that defines the inside. Japan has a history of chasing fads and fashion. Since the 19th century, foreign products have been welcomed in, from the cult for squeaky shoes in the mid-19th century to the current fad for virtual reality girlfriends. Japan's mandate was that, having been opened late, it had to hurry to catch up. Fads provide both a social distraction and a sense of cohesion, indicating not only foreign importation but also native adaptation. The Image Factory is both an investigation into fads, fashions and style - such as US Army surplus uniforms, pachinko , mutating hair colours - and an appreciation of their inherent meanings. The Japanese have seized upon fads and fashion as an arm of enterprise to a much greater extent than elsewhere in the world. Ephemerality has been put to work, the transient has become industrialized, and the results are highly conspicuous.

Product Identifiers

Publisher
Reaktion Books
ISBN-13
9781861891532
eBay Product ID (ePID)
96838276

Product Key Features

Book Title
The Image Factory: Fads and Fashions in Japan
Author
Donald Richie
Format
Paperback
Language
English
Publication Year
2003
Number of Pages
176 Pages

Dimensions

Item Height
200mm
Item Width
150mm
Item Weight
390g

Additional Product Features

Title_Author
Donald Richie
Country/Region of Manufacture
United Kingdom

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