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The Little Red Book of PR Wisdom by Brian Johnson (Paperback, 2012)

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Product Information

The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic and social media reveals the keys to success in the ultra-competitive world of publicity. With feedback from seasoned media operators, classic case studies, real world samples, examples, Golden Rules and Top Tips, The Little Red Book of PR Wisdom is the essential guide to decoding the media - and using it effectively. This is what the experts in journalism, public relations and academia say about it: This book should be the bible of the industry. - Garry Linnell, Editorial Director, Fairfax Metro Media Very entertaining - and sorely needed! - Sue Carney, Editor-in-Chief, Reader's Digest A unique understanding of PR. - John Westacott, Executive Producer Emeritus, 60 Minutes Really valuable, down-to-earth advice on exactly 'how to'. - Sue Cook, Managing Director, Hill + Knowlton Strategies Extremely useful for students and those who have been in the industry for many years. - Nicole Bridges, Lecturer in Public Relations, UWS

Product Identifiers

Publisher
Deep Line Books
ISBN-13
9780987047441
eBay Product ID (ePID)
148750439

Product Key Features

Author
Brian Johnson
Publication Name
The Little Red Book of PR Wisdom
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
260 Pages

Dimensions

Item Height
210mm
Item Width
148mm

Additional Product Features

Title_Author
Brian Johnson
Country/Region of Manufacture
Australia

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The Little Red Book of PR Wisdom by Brian Johnson (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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