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The Living Company: Habits for Survival in a Turbulent Business Environment by Arie De Geus (Paperback, 2002)

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But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us?. Arie de Geus, the man who introduced the revolutionary concept of the learning organization, reveals the key to managing for a long and prosperous organizational life.