What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents, landlords and developers ask researchers to answer. But to find the answers, researchers are faced with a wide variety of methods that measure housing preferences and choices. To select and value a valid research method, one needs a well-structured overview of the methods that are used in housing preference and housing choice research. This comprehensive introduction to this field offers just such an overview. It discusses and compares numerous methods, detailing the potential limitation of each one, and it reaches beyond methodology, illustrating how thoughtful consideration of methods and techniques in research can help researchers and other professionals to deliver products and services that are more in line with residents' needs.
Product Identifiers
Publisher
Springer
ISBN-13
9789400793491
eBay Product ID (ePID)
208862853
Product Key Features
Subject Area
Social Research
Author
Sylvia J.T. Jansen, Henny C.C.H. Coolen, Roland w. Goetgeluk
Publication Name
The Measurement and Analysis of Housing Preference and Choice
Format
Paperback
Language
English
Subject
Geography & Geosciences, Mathematics
Publication Year
2014
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
433g
Additional Product Features
Editor
Roland w. Goetgeluk, Sylvia J.T. Jansen, Henny C.C.H. Coolen