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The New World of Transitioned Media: Digital Realignment and Industry Transformation by Gali Einav (Paperback, 2016)

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Product Information

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a behind-the-scenes look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first Transitioned Media book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Product Identifiers

Publisher
Springer International Publishing Ag
ISBN-13
9783319382807
eBay Product ID (ePID)
226791856

Product Key Features

Author
Gali Einav
Publication Name
The New World of Transitioned Media: Digital Realignment and Industry Transformation
Format
Paperback
Language
English
Subject
Economics, Technology, Management, Business
Publication Year
2016
Type
Textbook
Number of Pages
151 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
2642g

Additional Product Features

Series Title
The Economics of Information, Communication, and Entertainment
Country/Region of Manufacture
Switzerland
Editor
Gali Einav

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The New World of Transitioned Media: Digital Realignment and Industry Transformation by Gali Einav (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

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