In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780230103733
eBay Product ID (ePID)
96333939
Product Key Features
Subject Area
Consumerism
Author
A. Berger
Publication Name
The Objects of Affection: Semiotics and Consumer Culture