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This book is ok if you have nothing else to read. I started reading it, I got bored so quick, the author writes over and over again of the same thing. Like going in circles, not getting to the point. I mean, if you want to make business, you don't have time to sit down and read dummy things instead of start actually making business. Conclusion of this book is: Make a business based on the Hispanic community, they are good buyers! that's all you need to know.
