The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs by Jim Holtje (Paperback, 2011)

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Audience General. Place of Publication Nw Jersey. US Release Date 2011-12-06. UK Release Date 2011-12-06. Country of Publication United States. Publication Date 2011-12-06. NZ Release Date 2011-12-05.

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Product Information

A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage. The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.

Product Identifiers

PublisherPenguin Putnam Inc
ISBN-139780735204607
eBay Product ID (ePID)183683483

Product Key Features

Book TitleThe Power of Storytelling: Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs
AuthorJim Holtje
FormatPaperback
LanguageEnglish
TopicBusiness
Publication Year2011
TypeTextbook
Number of Pages336 Pages

Dimensions

Item Height210 mm
Item Width138 mm
Item Weight312 g

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorJim Holtje

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