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The SAGE Handbook of Persuasion: Developments in Theory and Practice by James Price Dillard, Lijiang Shen (Hardcover, 2012)

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Product Description : The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks) The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.