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The Soap Opera Evolution: America's Enduring Romance with Daytime Drama by Marilyn J. Matelski (Paperback, 2012)

About this product

About this product

Product Information

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They w generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afteron for a dosage of love, loss and libido via the soaps. This scholarly study examines the soap phemen from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.

Product Identifiers

Publisher
Mcfarland & Co Inc
ISBN-10
0786472812
ISBN-13
9780786472819
eBay Product ID (ePID)
138774016

Product Key Features

Author
Marilyn J. Matelski
Format
Paperback
Language
English
Subject
Film, TV & Radio

Dimensions

Height
229mm
Width
152mm

Additional Product Features

Place of Publication
Jefferson, Nc
Author Biography
Marilyn J. Matelski is a professor of communication at Boston College in Chestnut Hill, Massachusetts.
Date of Publication
30/08/2012
Imprint
Mcfarland & Co Inc
Genre
Film, TV & Radio
Country of Publication
United States

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