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The Televiewing Audience: The Art and Science of Watching TV by Robert Abelman, David J. Atkin (Paperback, 2010)

About this product

About this product

Product Information

This book won the Ohio Professional Writer's, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U.S. and overseas - yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event. Designed for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television.

Product Identifiers

Publisher
Peter Lang Publishing Inc
ISBN-13
9781433110542
eBay Product ID (ePID)
110618563

Product Key Features

Author
Robert Abelman, David J. Atkin
Publication Name
The Televiewing Audience: the Art and Science of Watching TV
Format
Paperback
Language
English
Subject
Sociology
Publication Year
2010
Type
Textbook
Number of Pages
202 Pages

Dimensions

Item Height
230mm
Item Width
160mm
Item Weight
440g

Additional Product Features

Title_Author
David J. Atkin, Robert Abelman
Genre
Art & Culture
Country/Region of Manufacture
United States

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