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The Theory and Practice of Revenue Management by Garrett J. van Ryzin, Kalyan T. Talluri (Hardcover, 2004)

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because: The Theory and Practice of Revenue Management is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevert

Subject Area
Data Analysis
Author
Garrett J. Van Ryzin, Kalyan T. Talluri
Publication Name
The Theory and Practice of Revenue Management
Format
Hardcover
Language
English
Subject
Economics, Engineering & Technology, Mathematics, Management, Marketing, Business
Publication Year
2004
Type
Textbook
Number of Pages
713 Pages

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