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Truth About Creating Brands People Love, The by Brian Till, Donna Heckler (Paperback, 2009)

About this product

About this product

Product Information

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand meaning * The truth about brands as corporate profit drivers * The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780137128167
eBay Product ID (ePID)
182766761

Product Key Features

Author
Brian Till, Donna Heckler
Publication Name
Truth about Creating Brands People Love, the
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2009
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
215mm
Item Width
139mm
Item Weight
360g

Additional Product Features

Title_Author
Brian Till, Donna Heckler
Series Title
Truth about
Country/Region of Manufacture
United States

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