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The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. by Dan S Kennedy (Paperback, 2011)

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Author: Dan S Kennedy. But too many sales letters end up in the junk file or the wastebasket. Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.