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Tweening the Girl: The Crystallization of the Tween Market by Natalie Coulter (Paperback, 2014)

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Title: Tweening the Girl. Author: Natalie Coulter. Format: Paperback. Release Year: 2014. Subtitle: The Crystallization of the Tween Market. Country/Region of Manufacture: US. Language: English. Condition: New.

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Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of capitalism's most valuable customers . Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how tweenhood , which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Product Identifiers

Publisher
Peter Lang Publishing Inc
ISBN-13
9781433121753
eBay Product ID (ePID)
209373058

Product Key Features

Subject Area
Consumerism
Author
Natalie Coulter
Publication Name
Tweening the Girl: the Crystallization of the Tween Market
Format
Paperback
Language
English
Subject
Zoology
Publication Year
2014
Type
Textbook
Number of Pages
191 Pages

Dimensions

Item Height
225mm
Item Width
150mm
Volume
20
Item Weight
290g

Additional Product Features

Title_Author
Natalie Coulter
Series Title
Mediated Youth
Country/Region of Manufacture
United States

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Picture 1 of 1

Tweening the Girl: The Crystallization of the Tween Market by Natalie Coulter (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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Sally Fallon Morell Thomas S. Cowan The Contagion Myth (Hardback) (US IMPORT)

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