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Untimely Bollywood: Globalization and India's New Media Assemblage by Amit S. Rai (Paperback, 2009)

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By Amit S Rai. Published by Duke University Press.

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Product Information

Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In Untimely Bollywood, Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India. Through analyses of contemporary media practices, Rai shifts the emphasis from a representational and linear understanding of the effects of audiovisual media to the multiple, contradictory, and evolving aspects of media events. He uses the Deleuzian concept of assemblage as a model for understanding the complex clustering of technological, historical, and physical processes that give rise to contemporary media practices. Exploring the ramifications of globalized media, he sheds light on how cinema and other popular media organize bodies, populations, and spaces in order to manage the risky excesses of power and sensation and to reinforce a liberalized postcolonial economy.Rai recounts his experience of attending the first showing of a Bollywood film in a single-screen theater in Bhopal: the sensory experience of the exhibition space, the sound system, the visual style of the film, the crush of the crowd. From that event, he elicits an understanding of cinema as a historically contingent experience of pleasure, a place where the boundaries of identity and social spaces are dissolved and redrawn. He considers media as a form of contagion, endlessly mutating and spreading, connecting human bodies, organizational structures, and energies, thus creating an inextricable bond between affect and capital. Expanding on the notion of media contagion, Rai traces the emerging correlation between the postcolonial media assemblage and capitalist practices, such as viral marketing and the development of multiplexes and malls in India.

Product Identifiers

Publisher
Duke University Press
ISBN-13
9780822344124
eBay Product ID (ePID)
96879538

Product Key Features

Book Title
Untimely Bollywood: Globalization and India's New Media Assemblage
Author
Amit S. Rai
Format
Paperback
Language
English
Publication Year
2009
Number of Pages
320 Pages

Dimensions

Item Height
235mm
Item Width
152mm

Additional Product Features

Title_Author
Amit S. Rai
Country/Region of Manufacture
United States

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Picture 1 of 9

Untimely Bollywood: Globalization and India's New Media Assemblage by Amit S. Rai (Paperback, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

First Day by Andrew Daddo (Paperback, 2014)

Save on Books

Orthodox Study Bible: Ancient Christianity Speaks to Today's World

NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping

The Courage to be Disliked: The Japanese phenomenon that shows you how to free y

The 2023 Ninja Dual Zone Air Fryer Cookbook: 1000 Days Simple, Delicious & Low C

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