New media -- we are told -- exist at the bleeding edge of obsolescence. We thus forever try to catch up, updating to remain the same. Meanwhile, analytic, creative, and commercial efforts focus exclusively on the next big thing: figuring out what will spread and who will spread it the fastest. But what do we miss in this constant push to the future? In Updating to Remain the Same, Wendy Hui Kyong Chun suggests ather approach, arguing that our media matter most when they seem t to matter at all -- when they have moved from new to habitual. Smart phones, for example, longer amaze, but they increasingly structure and monitor our lives. Through habits, Chun says, new media become embedded in our lives -- indeed, we become our machines: we stream, update, capture, upload, link, save, trash, and troll. Chun links habits to the rise of networks as the defining concept of our era. Networks have been central to the emergence of neoliberalism, replacing society with groupings of individuals and connectable YOUS. (For isn't new media actually NYOU media ?) Habit is central to the inversion of privacy and publicity that drives neoliberalism and networks. Why do we view our networked devices as personal when they are so chatty and promiscuous? What would happen, Chun asks, if, rather than pushing for privacy that is privacy, we demanded public rights -- the right to be exposed, to take risks and to be in public and t be attacked?
Wendy Hui Kyong Chun, who has studied both systems design and English literature, is Professor of Modern Culture and Media at Brown University. She is the author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics and Programmed Visions: Software and Memory, both published by the MIT Press.