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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet by David Rutherford, Jonathan Knowles (Paperback, 2007)

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Vulcans, Earthlings and Marketing ROI. Co-published with the Institute of Communication Agencies. Accountability is the latest idea in the spotlight. Short Title VULCANS EARTHLINGS & MARKETING. A must read for anyone who aspires to be a great marketer and every CEO who wants to be truly successful.