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Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business by Hugh Gilmartin, John Richardson (Paperback, 2008)

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Author: John Richardson, Hugh Gilmartin. Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4.

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Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business. In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone. With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months. With this book you'll be able to: * Make more money and work less * Have happier customers who spend more money * Win more customers without spending a fortune * Enjoy running your business more * Create customers who rave about your business and consequently generate more customers through word of mouth What are you waiting for? Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for t

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9781845283346
eBay Product ID (ePID)
95264862

Product Key Features

Author
Hugh Gilmartin, John Richardson
Publication Name
Wake Up and Smell the Profit: 52 Guaranteed Ways to Make more Money in Your Coffee Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
128 Pages

Dimensions

Item Height
214mm
Item Width
134mm
Item Weight
180g

Additional Product Features

Title_Author
John Richardson, Hugh Gilmartin
Country/Region of Manufacture
United Kingdom

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item 1 John Richardson Hugh Gilmartin Wake Up and Smell the Profit (Paperback)
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Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business by Hugh Gilmartin, John Richardson (Paperback, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 John Richardson Hugh Gilmartin Wake Up and Smell the Profit (Paperback)

item 2 John Richardson Hugh Gilmart Wake Up and Smell the Prof (Paperback) (US IMPORT)

item 3 Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coff

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

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