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Wettbewerbsorientierte Nutzenpreise: Preisbestimmung Bei Substituierbaren Verkehrsdienstleistungen by Michael Schleusener (Paperback, 2001)

About this product

About this product

Product Information

Verfahren zur Bestimmung von Preisbereitschaften stossen an ihre Grenzen, wenn fur den Nachfrager die Moeglichkeit besteht, eine Dienstleistung selbst zu erstellen und so zum Wettbewerber zu werden. Am Beispiel von Verkehrsdienstleistungen wird eine dieser spezifischen Problematik gerecht werdende Methode zur Ermittlung von Preisbereitschaften entwickelt, empirisch uberpruft und Implikationen fur das Preismanagement werden abgeleitet.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783409118248
eBay Product ID (ePID)
152529128

Product Key Features

Author
Michael Schleusener
Publication Name
Wettbewerbsorientierte Nutzenpreise: Preisbestimmung Bei Substituierbaren Verkehrsdienstleistungen
Format
Paperback
Language
German
Subject
Government, Management, Business
Publication Year
2001
Type
Textbook
Number of Pages
287 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Volume
39
Item Weight
513g

Additional Product Features

Title_Author
Michael Schleusener
Series Title
Unternehmensfuhrung Und Marketing
Country/Region of Manufacture
Germany

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