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Wired and Dangerous: How Your Customers Have Changed and What to Do About It by John Patterson, Chip R. Bell (Paperback, 2011)
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Author: Chip R. Bell, John Patterson. Country/Region of Manufacture: US. Format: Paperback. Item Weight: 319g. Item Width: 20mm. Item Length: 141mm. Item Height: 218mm. Release Date: 30/05/2011.
- Buy It NowChip R. Bell Jo Wired and Dangerous: How Your Customers Have Changed (Paperback)
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About this product
Product Information
Customers today are picky, fickle, vocal, and all about me vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back-with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today's edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.Product Identifiers
PublisherBerrett-Koehler
ISBN-139781605099750
eBay Product ID (ePID)107814488
Product Key Features
Publication NameWired and Dangerous: How Your Customers Have Changed and What to Do about It
SubjectMarketing
Publication Year2011
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorJohn Patterson, Chip R. Bell
Number of Pages264 Pages
Dimensions
Item Height85 mm
Item Weight1 g
Item Width55 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorChip R. Bell, John Patterson
