CURRENTLY SOLD OUT

Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement and Free Publicity for Your Business and Organization by Lynn Thorne (Paperback, 2008)

About this product

Product Information

Word-of-Mouth Marketing, WOMM as it is commonly kwn, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbours, and on-line contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer s recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Techlogy has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is ne, except you must kw what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to kw to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to n-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to kw about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning ermous profits, then this book is for you.

Product Identifiers

Publisher
Atlantic Publishing Co
ISBN-10
1601380119
ISBN-13
9781601380111
eBay Product ID (ePID)
107056979

Product Key Features

Author
Lynn Thorne
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides

Additional Product Features

Place of Publication
Ocala
Content Note
Black & White Illustrations
Author Biography
Lynn Thorne is the creative force behind Lollipop Copy, a communications firm with clients that include JCPenney Direct, The Washington Post, USNews Ventures, and CTIA. Previously, she was the editorial director of America s Promise The Alliance for Youth as well as a news anchor/reporter for television stations in Richmond, Virginia; Wausau, Wisconsin; and Charlottesville, Virginia. She resides in Maryland with her husband and two young sons.
Out-Of-Print Date
26/05/2016
Date of Publication
01/04/2008
Imprint
Atlantic Publishing Co
Country of Publication
United States

Best Selling in School Textbooks & Study Guides

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)
No ratings or reviews yet.
AU $25.45 New
---- Used
The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)
4.5 out of 5 stars based on 2 product ratings
AU $30.45 New
---- Used
Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)
4.9 out of 5 stars based on 7 product ratings
AU $54.89 New
AU $50.00 Used
Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)
3.8 out of 5 stars based on 6 product ratings
AU $20.45 New
---- Used
Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)
No ratings or reviews yet.
AU $17.63 New
AU $15.25 Used

Save on School Textbooks & Study Guides

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)
AU $58.16
Trending at AU $66.39
Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb
AU $45.07
Trending at AU $53.64
Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not to Be
AU $18.49
Trending at AU $20.22
Super Gut: a Four-Week Plan to Reprogram Your Microbiome, Restore Health and Los
AU $30.05
Trending at AU $31.18
The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an
AU $54.99
Trending at AU $58.99
Mythos: The Greek Myths Retold
AU $19.54
Trending at AU $21.75

Shop by category

Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement and Free Publicity for Your Business and Organization by Lynn Thorne (Paperback, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not to Be

Super Gut: a Four-Week Plan to Reprogram Your Microbiome, Restore Health and Los

The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an

Mythos: The Greek Myths Retold

You may also like

Lynne Graham Paperback Fiction & Fiction Books

Choose Your Own Adventure Fiction Paperback Non-Fiction & 1950-1999 Publication Year Books

Advertising Paperback School Textbooks & Study Guides

Illustrated Business, Economics Paperback Textbooks

Business & Economics Paperback Textbooks in English

Paperbacks 2010-Now Publication Year