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Writing Music for Commercials: Television, Radio, and New Media by Michael Zager (Hardcover, 2015)

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Format: Hardback. Genre: Music Dance & Theatre. Release Date: 19/02/2015. Release Year: 2015. Language: English. Country/Region of Manufacture: US. Edition: Third Edition.

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Product Information

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: *Easy-to-read chapters for beginning and intermediate music composition students *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media *Online audio samples that illustrate the book's principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442246669
eBay Product ID (ePID)
209098893

Product Key Features

Book Title
Writing Music for Commercials: Television, Radio, and New Media
Author
Michael Zager
Format
Hardcover
Language
English
Topic
Music, Musical Instruments
Publication Year
2015
Number of Pages
328 Pages

Dimensions

Item Height
262mm
Item Width
183mm
Item Weight
862g

Additional Product Features

Title_Author
Michael Zager
Country/Region of Manufacture
United States

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Writing Music for Commercials: Television, Radio, and New Media by Michael Zager (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

First Day by Andrew Daddo (Paperback, 2014)

Save on Books

Orthodox Study Bible: Ancient Christianity Speaks to Today's World

NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping

Frank Herbert'S Dune Saga 3-Book Boxed Set: Dune, Dune Messiah, and Children of

The Courage to be Disliked: The Japanese phenomenon that shows you how to free y

Haunting Adeline by H. D. Carlton, Paperback Book

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