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Reviews (2)

10 July 2019
Simple Yet Ofter Overlooked
What a great read. Such a simple concept, yet many sale people never operate from this perspective. The stereotypical sales person is always anxious to tell the customer about the best product they have to offer WITHOUT usually knowing the true needs of the customer. Reading this book will help put things in perspective.

09 October 2018
Great Follow-Up Book
I had the opportunity to hear Dan speak a few weeks ago and this book is a great reinforcement to his lecture.