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03 February 2008
Good Choice for Learning PR
This textbook, although not the most up to date version, is a high quality Public Relations book. The author, Pat Jackson, was a Public Relations expert and clearly explained his ideas in this college-level text. The book has multiple chapters that are short and easy reads, followed by numerous case studies to give the ideas real-life context. The case studies are the bulk of the book. They illustrate how the Public Relations concepts play out in day to day activity. Overall this book is very helpful in understanding Public Relations on a more advanced level.