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Reviews (1)
02 March 2016
Great for non-marketing backgrounds
Context: I'm an engineer / mathematican looking to gain insight into the business / marketing world
This book gives you exactly what it says it does in a simple: Concept - example - revision formula
If you have a technical background and are looking into entrepreneurial pursuits I recommend you take a look at this very brief (read it in 2 train trips), very well written book.