Fendi baguette bags
A Fendi baguette bag is just as covetable now as it was in the ‘90s era of it-bags. Sling one on your shoulder to add a touch of glamour to your outfit.
History of Fendi
Fendi was founded in 1925 by Adele and Edoardo Fendi. It was originally a small fur and leather goods atelier that catered to aristocats and the upper crust of European society. When the late Karl Lagerfeld became the brand’s creative director, Fendi began to evolve into the powerhouse we recognise it as today. Lagerfeld embedded a legacy of refined beauty, quality and innovation, which continues to be a key part of the brand’s DNA.
Signatures of the Fendi baguette bag
The baguette bag was first launched by Fendi in 1997 and remains a staple of any Fendi-lover’s wardrobe. The Fendi baguette bag is widely believed to have been the first it-bag. The style rose to this title thanks to Sarah Jessica Parker’s character in Sex and the City who frequently wore the bag on-screen in the early ‘00s. The Fendi baguette bag set the standard for the style, featuring a short shoulder strap designed to tuck the bag neatly under the arm.
Contemporary Fendi baguette bags can be found in a range of sizes, colours and patterns. Look for the iconic FF logo hardware, featuring interlocking F letters which stand for “fun fur”, a nod to the brand’s past. Keep your eyes peeled for Fendi baguette bags swathed or embossed in the iconic Fendi zucca print. This pattern is a monogram of sorts, featuring elements derivative of the FF logo.
Find handbags from designer brands like Bottega Veneta, Dior and Marc Jacobs on eBay.