2 min article

Selling with Buy It Now

Buy It Now is the simplest way to price an item on eBay, and lets your buyers make a purchase right away.

Buy It Now – fixed price listings

With a fixed price Buy It Now listing, a buyer knows the exact price they need to pay for your item, and can complete their purchase immediately. There is no bidding on fixed price listings.

Fixed price listings are set to Good 'Til Cancelled duration by default. This means your item will be listed on eBay until it sells or you end it.

To sell an item at a fixed price, your feedback score must be at least 0, and the item you're listing must be priced at $0.99 or higher.

Buy It Now option – auctions

When you add a Buy It Now option to auction-style listings, buyers can either purchase your item right away at the Buy It Now price, or place a bid. In most categories, the Buy It Now price has to be at least 40% higher than the auction price.

The Buy It Now price is available only until someone bids on the item or until the reserve price is met.

Setting your Buy It Now price

To set your Buy It Now price using the quick listing form - opens in new window or tab, enter it in the Choose a format and price section. If you use the business tool - opens in new window or tab, you'll enter the price in the Selling details section.

To help make sure your item sells, you can select the Easy pricing option in the quick listing form. Starting 10 days after the listing, we'll automatically lower your price for you and notify any interested buyers.

How to change the Buy It Now price

For fixed price Buy It Now listings, and auction listings with no more than 12 hours left and no bids, you can lower the Buy It Now price.

To lower your price:

  1. Find your listing in My eBay - opens in new window or tab or Seller Hub - opens in new window or tab.
  2. From More actions, select Revise.
  3. Change the price, then select Revise it.

Adding Best Offer to your listings

Let your buyers know you're willing to negotiate by adding Best Offer to your listing. This allows you to work out a price that's agreeable to you both on some Buy It Now listings.

Visit Seller Help to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.

Listing with a Buy It Now price works well if you know what your item is worth. Buyers can see the total and purchase straight away.

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