Buyers of sexually oriented adult material on eBay must be 18 years or older.
Frequently Asked Questions
What are the restrictions on selling adult items?
Most adult items are subject to some form of restriction or prohibition. Please read our full policy guidelines for complete details, but some to be aware of include:
- All adult items are restricted to buyers 18 or older
- When creating listings and products for adult items, your photos and descriptions can't include profanity, sexually explicit, or overtly sexual content
- Only pre-approved sellers can list in the Sex Toys and Fantasy, Fetish & accessories categories
Do these restrictions apply to nudity within fine art?
Frontal nudity is allowed within the Art category, when it is considered Fine Art, such as Michelangelo's David. However, the description of any art containing nudity can't contain explicit or overly sexual content. You must also include the specific attribute “Subject: Nudes” in your listing and product.
Read our full policy
Adult items policy overview
Sexually-oriented adult material is restricted to buyers who are 18 years and older. Some adult items are not permitted on eBay, as they breach laws in Australia and many other countries. Some items may be legal to sell to adults, but are still not allowed on eBay.
You can find which items are allowed on eBay in the What are the guidelines? section below. Additionally, you need to follow any applicable laws or postal restrictions for adult material and adhere to the laws of the countries you are posting to.
Make sure your listings and products follow our guidelines. If they don't, they may be removed, and your buying and selling privileges could be restricted.
What are the guidelines?
Adult anime items
- Anime-style artworks must follow the nude art section of this policy.
- Action figures of characters from sexually-explicit anime can be listed in the appropriate doll or action figure categories as long as the listing or product doesn't include nude images or sexual content.
- Sexually explicit anime, comics, books, films, animation, manga, hentai, yaoi and computer games
Sex toys, fantasy/fetish items, and accessories
These categories are restricted to pre-approved sellers. To apply for approval, please contact us. Let us know you'd like to be approved to list in restricted sexual wellness categories, and be ready to provide your eBay username, Australian Business Number (ABN) or Australian Company Number (ACN), registered business name and website.
Sex toys, fantasy or fetish items such as vibrators, male masturbators, sex dolls, and bondage and fetish accessories are allowed in these categories as long as they meet the following guidelines:
- Items must be new, in their original packaging.
- In any pictures provided by the seller, the item may not be modelled on a real person or mannequin (i.e. the image must show only the item being sold).
- Listings may not offer international postage.
Bondage and fetish accessories, with the exception of nipple clamps, penis rings and genital jewellery, may be listed in Erotic Clothing categories as long as the listing and product meets the guidelines above.
- Descriptions of violence
- Images of nudity or sexual content
- Listings or products in violation of our Profanity policy
- Listings or products containing material that would be considered R18+
Clothing (new or used)
The following guidelines apply; please see our Used Clothing policy for more information.
- Listings or products for clothing which contain sexually-oriented images, including see-through clothing, are allowed in Erotic Clothing categories if the listing doesn't show nudity.
- All used clothing items must be properly cleaned and must include a statement that the item has been properly cleaned.
- Content may be deemed inappropriate and not allowed based on the overall content of the listing or product, including the description and images.
- Used underwear can't be listed on eBay even if it is clean. This includes, but it is not limited to: boxer shorts, panties, briefs, nappies, diapers, athletic supporters and socks. Bras are not considered underwear.
- Listings or products that include any information about the person modelling the item
- Language or images that fetishize the item such as personal statements or items being modelled
eBay defines nudity as male/female genitalia, anus or female breasts where the areola or nipple is visible. Butts (male or female), bare male chests or female breast where the areola is not visible aren't considered nudity. We won't determine if an item constitutes art, but we'll review the content of the listing or product description, images and categories to determine if an item is allowed.
- Frontal nudity is allowed in the Art categories when the item is considered fine art, such as Michelangelo's David, vintage pin-up art, Renaissance-style paintings and nude cherubs.
- Descriptions of items containing nudity can't contain explicit or overtly sexual content.
- Nude art listed in the Art categories must include the item specifics attribute Subject: Nudes. This includes listings and products in Art > Photographs.
Adult images or sexually-oriented material that is not permitted includes, but is not limited to:
- Any visual representation of human genitals presented in such a manner as to suggest sexual activity
- Any visual representation of any form of sexual intercourse
- Any materials designed to sexually arouse
- Any items which depict sexual characteristics in a degrading fashion
- Any photo-montage of nude images of a celebrity
- Any items depicting bestiality, rape, incest, sadism, masochism, graphic violence or degradation
- Photographs of wives/girlfriends/husbands/boyfriends, even if there's no nudity
Magazines and books
The following magazines and books are allowed as long as the listing or product does not contain nude images or explicit content:
- Playboy, Playgirl, Mayfair and Penthouse magazines
- Romance novels
- Books on sex, relationships, sexual education and self-help
- Adult magazines that are not included in the Restricted section above
- All other nudist publications or adult anime or manga that include sexually explicit content, nudity or sexual stories
- Unrated films are permitted if the content of the film isn't sexually explicit.
- Profanity that's part of the original title and description of a DVD or CD is permitted in the listing and product.
- Films related to sex education, self-help, relationships and sexuality are generally permitted, but the listing and product can't contain nude images or explicit content.
- Films described as 'strictly for 18+' or 'over 18s only' are generally not permitted, unless it is a mainstream film such as 'Striptease'.
- Films and video games classified as RC (refused classification), X or created for an adult audience
- Unrated films containing explicit sexual content
- Amateur videos
- Hidden camera videos
- Adult-only video games
- Some movies that may be legal to sell to adults, including celebrity sex tapes or films (rated up to 18) with violent sexual scenes
Child pornography is illegal and not allowed on eBay. eBay may use broad discretion when removing items that depict minors, even if the content is not sexual in nature.
- Images of minors that are not fully clothed or the item is described based on their clothing.
- Items using the words 'child', 'children', 'young girls' or 'young boys' in a sexual context to describe an item containing nudity or sexual situations is not allowed. Items with those words or phrases can't be listed even if the performers are 18 years or older or the words are part of the product title.
- Items described as 'teen', 'teens', 'teenager' or 'Lolita' if they are used in a sexual context and there's no indication that the performer is 18 years or older.
- Minor anime such as Shota-con and loli-con items
Other adult items
The following items may be listed if the item does not contain explicit nudity or sexual content:
- Playboy, Playgirl, and Penthouse merchandise such as calendars and clothing
- Nude playing cards or trading cards
- Adult-oriented domain names
- Links to sites that contain adult items
- Digitally delivered adult content
At our discretion we may remove adult items not mentioned in this policy.
Illegal and obscene items
- Obscene materials, while not easy to define, aren't allowed. For some guidance, at our discretion we prohibit items depicting or describing bestiality, necrophilia, rape, scat and incest (real or fictionalised).
- Services that include any sexual/adult activity. This includes the suggestion of any form of prostitution, escort service, sexual relationship or other adult-only activity, including 'virtual' boyfriends or girlfriends.
Is profanity allowed on eBay?
Most profanity is prohibited. But we do allow media titles and descriptions (film titles, CD names or track lists, for example) containing profanity as long as the original production company title or description also contains the profanity. For more information, see our Profanity policy.
Why does eBay have this policy?
We want to make adult items available to those who wish to purchase them and can do so legally, while preventing those who do not wish to view or purchase these items from accessing them.