2 min article

Opening an eBay Store

An eBay Store not only gives you discounted fees and more free listings per month, you also get access to additional tools to manage and promote your business.

Before you open a Store, you'll need:

  • An eBay seller account with an automatic payment method on file. Learn more about creating a seller account
  • An idea of what Store features you need. Visit the Seller Centre to compare our Store packages

Visit the Seller Centre to learn more about the benefits of setting up an eBay Store.

How to set up your Store

First, decide what subscription level you want – Basic, Featured, or Anchor. Check out our eBay Stores selling fees to help you decide which Store subscription is best for you.

When you've chosen your package, here's how to open your Store:

  1. Go to Account in My eBay.
  2. Select Subscriptions.
  3. In the eBay Stores section, find your chosen Stores package.
  4. Select Subscribe.
Open a Store

Once you've subscribed to your Store, we'll help you get it up and running with instructions and videos showing you how to:

  • Personalise the store – you can choose a design and a name, and add your business logo
  • Organise your inventory – you can set up custom categories and promote specific listings
  • Preview how it'll look to buyers – you can make sure everything is perfect before your Store goes live

Naming your Store

When you choose a name for your Store, we'll create a website address (URL) for you. We'll remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

For example, if you name your Store Fine Jewellery", your Store URL will be: https://www.ebay.com.au/str/fine-jewellery.

Here are some things to keep in mind when deciding upon your Store name:

  • It must start and end with a letter or number.
  • It can't start with four or more consecutive letter As.
  • It can't start with an "e" or "E" followed by more than a single number.
  • It can't contain the following characters: <, > or @.
  • It can't be the username of another eBay member, or be misleadingly similar to the user ID of another eBay member.
  • It can't contain "www" anywhere in the name.
  • It can't contain two or more consecutive spaces or non-alphanumeric characters.
  • It can't end with a top-level domain abbreviation used on the internet such as .com, .com.au, .net, etc.
  • It can't be a name that is identical or confusingly similar to another company's name which is protected by trademark law. Also, you can't use a name that contains the words 'eBay' or 'PayPal', or one that is confusingly similar to those names. See our policy on Intellectual property and the VeRO program for more information.
  • It can be your eBay username as long as it meets the requirements above.

Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as "Ben's Computers" will be more helpful to buyers than a creative name such as "Zebra Park". This will also help search engines find your Store when buyers are looking for the kinds of products you sell.

With an eBay Store, you get your own shopfront on eBay with a subscription level based on the tools and features you need – Basic, Featured or Anchor.

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