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      Becoming a Pro seller

      With an eBay Pro plan, you'll benefit from advanced selling tools as well as expanded postage and payout options. You can display all your listings in a customisable, branded store.

      You can choose to subscribe to one of our Pro plans at any time, regardless of your annual sales volume, to access expanded selling options on eBay.com.au.

      You'll need an eBay seller account with a linked bank account for payouts. If you haven't already, sign up for an eBay account - opens in new window or tab or learn about registering as a seller. You can also visit the Seller Centre to learn more about getting started on eBay - opens in new window or tab.

      Be aware of any selling limits on your account. Selling limits aren’t affected by having an eBay Pro plan.

      eBay Pro plans and benefits

      As a Pro seller, you'll benefit from:

      We offer 4 eBay Pro plans to choose from – Starter, Basic, Featured and Anchor. The Pro Starter plan has no monthly cost and is only available to sellers with a registration address in Australia.

      With a Pro Basic, Featured or Anchor plan, you'll pay a monthly subscription fee but lower transaction fees (final value fees) compared to a Pro Starter plan. You'll also have access to powerful growth and marketing tools such as volume pricing, Discounts Manager and third-party integrations.

      To help you decide which one is best for you, check out our eBay Pro - opens in new window or tab page in the Seller Centre for full details of what's included in each plan, and see our eBay Pro selling fees to understand the fees that apply with each plan.

      How to subscribe to a Pro plan

      Once you've set up your seller account and decided which Pro plan is right for you, here's how to subscribe:

      1. Go to the Subscriptions tab in My eBay or Seller Hub.
      2. Choose the Pro plan you'd like and hit Select.
      3. Enter a name for your store and select Continue.
      4. Review your subscription details and select Subscribe.
      Subscribe to a Pro plan - opens in new window or tab

      Auto-upgrade to Pro Starter

      If your registered address is in Australia and your total sales on eBay in the past 12 full calendar months is over AU $25,000, you'll be automatically upgraded to the Pro Starter plan. This plan has no monthly subscription cost, but transaction fees (final value fees) apply when your items sell. Learn more about eBay Pro selling fees.

      Each month, we calculate your total sales on eBay using data from the preceding 12 full calendar months. For example, the calculation in August is based on sales from the previous 1 August – 31 July. We add up your sales across all eBay sites, using the total amount of each sale (including the item price, postage and any applicable tax).

      If your total sales is over AU $25,000 and you don't have a Pro plan, we'll notify you on the 20th of the month before upgrading you to a Pro Starter plan from the 1st of the following month.

      Once your plan is active, you'll have access to the features available in the Pro Starter plan (e.g. expanded postage and payout options). We'll reach out to you by email and in Seller Hub to remind you to set your store name. Learn more about setting up and managing your store.

      Tip
      You can choose to manually subscribe to a different Pro plan at any time. However, you won't be eligible to move to our free selling experience unless your annual total sales falls to AU $25,000 or below at a future monthly calculation.

      How to track your sales

      You can track your sales activity using the Performance tab in Seller Hub or the eBay app.

      To track total sales in the eBay app:

      1. Go to My eBay and select Selling overview.
      2. Select Performance.
      3. Select Custom and use the calendar pickers to select the start and end dates for the past full 12 months.

      To track total sales in Seller Hub:

      1. Go to the Sales section of the Performance tab - opens in new window or tab.
      2. From the Sales dropdown, select Custom and use the calendar pickers to select the start and end dates for the past full 12 months.
      3. If you'd like, select a time period to compare your results to.
      4. Ensure you've selected All listing sites.
      5. Select Generate report.

      Once your Pro plan is active

      If you aren't already, you'll also be automatically enrolled in Seller Hub, where you can find all the tools to manage your selling on eBay.

      We'll help you get your store up and running with instructions showing you how to:

      • Personalise your Store – you can choose a design and a name, and add your business logo.
      • Organise your inventory – you can set up custom categories and promote specific listings.
      • Preview how it'll look to buyers – you can make sure everything is perfect before your store goes live.

      For more information, including things to be aware of when naming your store, see our article on setting up and managing your eBay Store.

      If your selling needs change, learn more about changing your Pro plan.

      eBay Pro gives you access to a branded store, advanced selling tools, and additional postage and payout options. Choose the plan that best suits your selling needs – Pro Starter, Basic, Featured or Anchor.

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