eBay Stores

With an eBay Store, you can display your listings in a single, branded location. You’ll also benefit from inclusive listings, discounted fees and additional tools to manage your business.

Benefits of an eBay Store

There are many benefits to having an eBay Store:

  • Save – With lower final value fees*.
  • Boost traffic – Drive buyers to your listings and Store
  • Brand yourself – Design a custom homepage to bring in new and repeat buyers

Optimise listings – Use exclusive, powerful growth and marketing tools

eBay Store Levels

We offer three eBay Store tiers - Basic, Featured and Anchor. Which one is right for you depends on how much you sell and how you plan to grow your business. All eBay Store levels provide access to powerful promotional tools and insights to grow your business.

Store Levels




Monthly subscription (excl. GST)




eBay final value fees*

7.3% - 11.9%

6.6% - 10.7%

6.2% - 10.1%

Best For Sellers who list at least 600 items per month in a fixed price format. Sellers who list at least 1,500 items per month in a fixed price format. Sellers who list at least 250,000 items per month in a fixed price format.

*Prices valid from 1 July 2022. The fees on this page apply to business customers who have provided eBay with their Australian Business Number (ABN) and registered for tax exempt status. View more details about fees here. If you do not have an ABN and/or have not registered for tax exempt status with eBay, your invoice will include GST and you should refer to eBay Stores selling fees to view the fees that apply to you.

Personalise your eBay Store

All eBay Store subscriptions can be personalised to reflect your unique business. To personalise your eBay Store, head to My eBay > Account > Subscriptions > Manage My Store.

Choose a billboard image
Upload a Store logo
Write a Store description
Create up to 300 custom categories
Choose featured items to highlight at the top of your Store
Schedule time away if needed