eBay Stores

Display your listings in a single, branded location with an eBay Store. You’ll also benefit from inclusive listings, discounted fees and additional tools to manage your business.

Benefits of an eBay Store

Having an eBay store can help increase your sales and streamline your business. See all the ways you could benefit from an eBay Store:

  • Save With lower final value fees.*
  • Boost traffic Drive buyers to your listings and Store.
  • Brand yourself Design a custom homepage to attract new and repeat buyers.
  • Optimise listings Use exclusive, powerful growth and marketing tools.

eBay Store levels

There are three eBay Store tiers - Basic, Featured and Anchor. The right one for you depends on how much you sell and how you want to manage your business. All eBay Store levels provide access to powerful promotional tools and insights to grow your business.

Store level




Monthly subscription cost (excl. GST)




Final value fees*

7.3% - 11.9%

6.6% - 10.7%

6.2% - 10.1%

*Prices valid from 1 July 2022. The fees on this page apply to business sellers who have provided eBay with their Australian Business Number (ABN) and registered for tax exempt status. View more details about fees here. If you do not have an ABN and/or have not registered for tax exempt status with eBay, your invoice will include GST and you should refer to eBay Stores selling fees to view the fees that apply to you.

Personalise your eBay Store

All eBay Store subscriptions can be personalised to reflect your unique business. To personalise your eBay Store, head to My eBay > Account > Subscriptions > Manage My Store.

Choose a billboard image
Upload a Store logo
Write a Store description
Create up to 300 custom categories
Choose featured items to highlight at the top of your Store
Schedule time away if needed