Everything you need to know about selling on eBay, in one place.

Whether you’re an experienced eBay seller looking to grow, or looking to start your business online, you’re in the right place.

Latest Selling News

See the latest updates from eBay, straight from our community announcements board.

We’ve added a new ‘Required’ Item Specific in the jewellery category

As you know, we recently implemented Item Specific requirements in the jewellery category. From 23 August 2022, ‘Metal Purity’ will also become a ‘Required’ Item Specific in this category. 

Price changes to Australia Post products and services on eBay

On 5 September 2022, Australia Post is making changes to the price of some products and services.

Laser Pointers - Safety Reminder

Laser pointers with a power output above 1 milliwatt (mW) are prohibited for sale on ebay.com.au. These items are also prohibited under a range of state laws.  

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Send smarter with MyPost Business, where the more you send, the more money you save.

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Do you want to connect with sellers in your category?

Join our new category-focused seller groups.

We are excited to announce the launch of our eBay AU Seller Groups and we want you to be a part of it. We’re starting with a few key categories to create a space where you can connect with sellers in your category, share your passion as well as tips and tricks on growing your business on eBay. You’ll get exclusive seller content, a platform to ask questions, and get category specific questions answered by the eBay team. You can choose a group based on a category you already sell in, or one you want to learn more about! 

Item Specifics

Watch our latest video on how to add Item Specifics to your listings

Why sell on eBay?

The Australian ecommerce industry is growing rapidly.

In the last 12 months, Australian consumers spent more than $30-billion shopping online. Convenient, safe and easy, online shopping is a trend that’s here to stay. For more than 20 years, eBay has been at the forefront of ecommerce in Australia. eBay provides a powerful selling platform, growth and marketing tools and access to millions of shoppers both here and overseas It’s why eBay is the perfect place to start and scale your business.

eBay is where Australians shop

Australia’s most visited shopping site*

Aussie adults shop with eBay*

2 in 3

One of the top most visited websites in Australia*

unique monthly visitors to ebay.com.au*


eBay is the online seller platform of choice

eBay’s audience, tools and analytics make it the clear platform of choice for online sellers.

As Australia’s largest online marketplace, we partner in the success of 40,000 Australian businesses selling via our platform. Importantly, whether you're looking to use eBay as your exclusive online offering or eBay is adding a channel to your existing online store, you can be confident that as a true online marketplace, eBay will never compete against your business.

As an eBay seller you get access to:

Exclusive content through our YouTube channel, the Seller Centre and our eBay community to help you manage and scale your business.

Our suite of free selling tools to grow your online business and promote your inventory.

Millions of Aussie buyers every month.

Start your eBay selling journey today.

Mark Chapman, Clean & Pure

"When we started our store on eBay, we never thought that we’d be able to grow our customer base both here and overseas. eBay has been a huge help to our business giving us the tools and confidence to take our sales to the world."

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