Welcome! Here's everything you need to know to sell on eBay

Whether you’re an experienced eBay seller or beginning your eBay journey, find everything about selling on Australia's marketplace of choice.

I'm a new seller

Set up your account and start selling successfully on eBay. 

I'm an established seller

Optimise your listings and boost your sales. 

I'm an occasional seller

Sell items and earn extra cash. 

Attend the Seller Scale-Up + meet the eBay and Google team

Want to take your business to the next level? Join us at our upcoming workshop to hear from the eBay and Google teams. Discover how to make the most of eBay’s marketing and insights tools and optimise your business for Google Shopping.

When: Wednesday 24 July, 2:30 – 4:30pm

Where: Room 5.2/5.3 @ The ICC

Speakers: eBay and Google specialists

To attend the workshop, you’ll need a ticket to the Online Retailer conference, see below on how to get your free ticket. It’s first come first serve and seats are limited. We hope to see you there!

Register for your FREE ticket to attend Online Retailer

Meet the eBay team and attend the eBay Seller Scale-Up with your free retailer pass. Just register for the Online Retailer conference by simply clicking the link below and looking for the FREE option  at the bottom.

We’ll also have a stand in the main hall so you can come meet the eBay team, grab some eBay merch and book in 1:1 time with our specialists. 

In the dynamic world of online reselling, Moana has redefined success as a self-confessed "lazy reseller." Her pre-loved fashion business revolves around efficiency and connection. In this article, we'll explore Moana's journey, and uncover the nuggets of wisdom she has to share on her journey to reselling success!

As an eBay seller, you get access to:

Exclusive seller community content to help you manage and scale your business.

A suite of free selling tools to grow your online business and promote your inventory.

A powerful selling platform that partners with you to help your business thrive.

Want to run your online business your way? It’s simple with eBay.

Whether your passion is building a business empire or working to live, not living to work, you can do your Thing by selling on eBay.

eBay is where Australians shop

A truck or car part sold every

4 seconds

A pair of sneakers sold every

82 seconds

A handbag sold every

60 seconds

Videos for your watch list

View our latest videos on selling tips, seller stories and more.

From 10 listings to 300K+ sold items on eBay

Meet David and Tuong from Wireless 1 on eBay, who started with a few listings on eBay and have grown it into a huge online business, specialising in electronics.

From one robotic vacuum to a warehouse full of products

Meet Tim, the sales director for Group two warehouse on eBay. Hear how they scaled their business from one robotic vacuum to a warehouse brimming with products.

Paying off her grandson's schooling by selling on eBay

Meet Moana, the founder of 'Hemi and Me' on eBay. Hear the inspiring story of how she had to find a source of income after losing her job, to pay for her grandson Hemi's schooling.

Latest selling news

Your Aussie Seller News - June 2024 update is here

Here are the latest updates to help you stay in the know and better engage with your customers. 

Your Aussie Seller News - February 2024 update

This edition highlights new features and enhancements to help you reach more buyers, sell more efficiently, and protect your businesses. 

Save time and money with MyPost Business

Send smarter with MyPost Business - where the more you send, the more money you save.

What our sellers say

Mark Chapman, Clean & Pure

"When we started our store on eBay, we never thought that we’d be able to grow our customer base both here and overseas. eBay has been a huge help to our business giving us the tools and confidence to take our sales to the world."

Seller Spotlight

Explore stories from sellers below, and see their advice for building a successful business on eBay.

Meet Alex, owner of Rolan on eBay

Meet Paul, owner of Hooked Online on eBay

Meet Janelle & Wayne, owners of Somethings Country on eBay