Promotions Manager

Want to set up and control your own promotions? eBay Store Subscribers have access to exclusive tools to help set up your own special offers on eBay. Promotions Manager makes it easy to set up and run lots of different promotional campaigns to entice buyers, drive sales and save time.

The benefits

Running promotions can help attract more customers, increase basket size, and set your listings apart from the competition. With Promotions Manager, you can run promotions to clear old stock, sell complementary products and create unique offer pages to increase the visibility of your inventory. 

  • Incentivise buyers to purchase and build buyer loyalty
  • Drive sales and test promotional offers with your buyers
  • Manage your own campaign and control budget and margins

You can run a range of difference offers including order discounts, codeless vouchers and promotional postage.

Is Promotions Manager right for you?

If you are an eBay Store Subscriber you have access to Promotions Manager. Promotion Manager allows you to test different promotional offers on your buyers, manage your own campaigns and align your promotions to your other sales channels. For items to be eligible for Promotions Manager, your listing must offer a supported electronic payment method and be fixed price format with Buy It Now pricing 

Some best practice tips before you set up promotions:

  • Well optimised listings in line with eBay best practice 
  • Robust inventory set including depth to support high velocity sales periods 
  • Price parity with any other sales channels

Getting Started

  1. Sign into My eBay and head to your Promotions Dashboard from the Seller Hub Marketing tab
  2. Select Promotions from the left menu 
  3. Click on ‘Create a Promotion’ drop-down and choose a promotion type.
  4. Set the conditions, choose your inventory and start or schedule your promotions. 

Types of promotions

There are four main tools which eBay sellers have access to: 

  1. Coded Coupons*
  2. Volume Pricing
  3. Sale Event + Markdown* 
  4. Order Discounts*

*Only available to eBay sellers with store subscriptions. 

Coded Coupons

Coupons let you offer your buyers a discount through a Coupon Code. You can choose listings, control your budget and share your code publicly (on eBay.com.au) or privately through your own marketing channels. For example:

  • Use code “RETURN5” for $5 off your next order
  • Offer a Buy 1, get 1 at 20% off coupon code

These new Coded Coupons replace the previous Codeless Coupons.


Coded Coupons are best used for higher priced and low stock items. They can also be used to encourage repeat purchases and offer a discount to customers instead of adjusting the item price.

Volume Pricing

Volume pricing encourages buyers to buy multiples of the same item with discounts based on quantity.

Volume pricing encourages buyers to buy multiples of the same item with discounts based on quantity. The more buyers purchase, the more they save. For example, 

  • Save 5% when you buy 2
  • Save 10% when you buy 3
  • Save 15% when you buy 4+

You can set discount strategies for different groups of inventory, or apply campaigns to individual listings, item IDs (max 500 SKUs), categories, or across your entire inventory. We’ll automatically add new listings to your existing campaigns when they meet the rules you’ve set.

Volume pricing is best for sellers with large quantities of lower priced items and can increase average order size and improve profit margins

Sale event + markdown

Sale event + markdown is a great way to show your potential buyers the value of buying your items.

Sale event + markdown is a great way to show your potential buyers the value of buying your items. As part of the promotion, you select a specific group or category of items and discount them. *Sale Events & Markdowns are only available to eBay sellers with store subscriptions. 

This may increase your conversion, since the product that has the old price and the discounted price is more attractive to a buyer (compared to the simple price reduction, without showing the savings). For example:

  • Save up to 30% on all laptops
  • Save up to 50% on last season’s winter gear

Sale Event + Markdown is best for high priced and high quantity products. It can help to attract new buyers or to close old product lines and make room for new ones. 

Order Discounts

Order discounts set a minimum that qualifies for more attractive deals, encouraging buyers to order more than they might have planned.

Order discounts set a minimum that qualifies for more attractive deals, encouraging buyers to order more than they might have planned.

This promotion helps a seller to:

  • Increase order size and its average value
  • Sell out stocks
  • Save on shipping cost

This promotion helps a buyer to:

  • Find items easier
  • Choose accessories and other items related to the main purchase
  • Save on shipping cost and the cost of the item

Order discounts can help sellers to increase order size and the average value of sales, save on shipping costs and decrease inventory. 

Running Multiple Promotions

If you have multiple promotions running, here’s the priority we’ll use to display them:

  • Volume Pricing 
  • Coded Coupons
  • Order Discounts
  • Sale Event + Markdown

If you’re using Volume Pricing with Coded Coupons or Order Discounts, we’ll apply only the single best discount, based on what the buyer has in their cart.  If you’re also running a markdown sale or a combined postage promotion, we’ll apply Volume Pricing on top of your discounted price.

Other Promotional Tools

Postage Discounts

Postage discounts are a great way to incentivise buyers to add more items to their cart. You can offer either Combined or Promotional Postage Discounts. You’ll save by posting items together, and buyers unlock discounted or free postage for orders over a certain amount.

 

Combined postage discounts will require you to have combined payments enabled. Buyers pay postage for whichever item is most expensive to post. You can then set a flat postage rate or a discount percent for each additional item.

 

Promotional postage discounts encourage buyers to spend more by offering free or discounted postage with a minimum order value, or cap the maximum postage buyers pay for one order.

Sending and Receiving Offers

Speed up your Buy It Now and auction sales by accepting Best Offers from buyers, sending Offers to Buyers, or replying to a buyer query with an offer.

  • Best offer: Adding a Best Offer option to your Buy it Now or auction listings invites buyers to negotiate with you. When a buyer makes an offer, you can accept, decline, or make a counteroffer.
  • Sending Offers to Buyers: With Offers to Buyers you can target buyers already interested in your items, helping you increase sales and drive buyer loyalty. You can also automate how you send offers to save time.
  • Reply with an offer: When buyers contact you about an item or ask a question, you can send them an offer to buy the item at a lower price.