3 min article

Promotions Manager

Promotions Manager provides eBay Store subscribers with an easy way to set up special offers on eBay. Promotions can help you attract more buyers, clear old stock, increase average order size, and even lower postage costs by bundling more items per order.

You can set up five different types of special offers using Promotions Manager:

  • Order discounts – Offer discounts based on order size, or the amount spent by a buyer. You can also create promotions such as a percentage off an additional item, or buy one get one free
  • Coupons – Offer exclusive discounts to buyers by using a coded coupon
  • Promotional postage – Offer cheaper postage on items that qualify for your offer
  • Sales events – Reduce prices for selected items or categories
  • Volume price discounts – Offer tiered discounts to buyers who purchase multiple quantities of a single item

Using Promotions Manager

For items to be eligible for Promotions Manager, your listing must:

  • Offer a supported electronic payment method
  • Be fixed price format with Buy It Now pricing

Items will appear at the advertised price, and the discount will be applied in your buyer's shopping cart.

If you changed the price of an item as part of a sale, you'll need to wait 7 days before including it as part of a new sale.

You can access Promotions Manager from the Marketing tab - opens in new window or tab in Seller Hub.

Creating promotions

When creating a special offer, Promotions Manager will take you through the following steps:

  1. Defining your objective – Promotions Manager suggests objectives for your campaigns, such as Introduce new items or Capture seasonal traffic.
  2. Setting offer details – The tool allows you to pick the type of offer you'd like to run, based on your objective. For example, if you selected Introduce new items, Promotions Manager will provide you with set special offers to choose from, such as Buy one, get one free.
  3. Adding items – You can manually add up to 500 items from your inventory to your offer. You can also create rules so new items are added to the special offer automatically.

Once you've completed these steps and you're happy with the details, select Launch or Save for later if you'd like to run your campaign at a later date.

To create a sale in Promotions Manager:

  1. Select Promotions from the Marketing tab - opens in new window or tab in Seller Hub.
  2. Select Create a promotion.
  3. Choose Sale event + markdown.

Once you've created a sale, you can see it on your Promotions Manager dashboard.

To edit a sale:

  1. Select Promotions from the Marketing tab - opens in new window or tab in Seller Hub.
  2. Select Edit from the Action drop-down menu next to the sale you want to edit.

Once a sale is active, you can't change the discount or add new items. You can edit the Sale event name, Sale event description, change the end date or select a new image directly on the Review and launch page.

To remove items from the sale, select the Edit link in the Discount type and items section, then select the item(s) you want to remove.

Discover more about Promotions Manager in our Seller Centre - opens in new window or tab.

Offering volume price discounts

Volume pricing lets you give buyers tiered discounts based on how many items they buy from one of your listings. For example: Buy one T-shirt at full price, buy two T-shirts and save 5%, buy three T-shirts and save 10%, buy four or more T-shirts and save 15%.

The savings are clearly shown on the item page, encouraging shoppers to buy more from you.

Here's how to set up volume pricing:

  1. In Seller Hub, select Promotions from the Marketing tab - opens in new window or tab.
  2. Select Create a promotion and then choose Volume pricing.
  3. Name your promotion, choose your pricing tiers, and select Add inventory.
  4. You can then select up to 500 individual items or copy and paste up to 500 item IDs or SKUs. (You can also create category rules with price filters, item condition filters or brand filters, or exclude up to 100 items, SKUs or categories.)
  5. When you've finished, select Save and review to return to the main screen.
  6. You can edit your inventory by selecting Add or remove rules, save your promotion for later by selecting Save a draft, or choose the date range for when it will be active and then select Launch.

How to create coupons

eBay Store subscribers can create and share their own discount codes for buyers. Here's how to create a coupon:

  1. Go to the Marketing tab in Seller Hub and select Promotions - opens in new window or tab.
  2. Select Create a promotion then Coupons.
  3. Set the discounts and conditions of your offer and choose eligible items. You can also choose to set a budget and other usage limits for your offer.
  4. Add an image and a short description for the coupon.
  5. Schedule your offer or select Start immediately.
  6. Review and select Launch coupon.

Store subscribers can also create and share coupons on the eBay app. Here's how:

  1. Select the menu icon on the home screen.
  2. Tap Selling, then tap Sold.
  3. Tap Send coupon or Boost buyer engagement.
  4. On the Send coupon screen, tap Create coupon.
  5. Enter the details of your offer, including a description, duration, and image.
  6. Tap Launch coupon.

When you create coupons on the eBay app, the coupon code needs to be unique across eBay, and your campaign will begin immediately after you launch the coupon.

Here are some benefits of using coupons:

  • Send a printed coupon code in your order to encourage repeat purchases
  • Offer a discount to customers instead of adjusting the item price
  • Control your spend on promotions and protect your margins with options like minimum spend, expiry date, budget, etc.

You can stack coupons with markdowns and postage discounts; however, coupons are not stackable with other promotions such as order discount and volume pricing.

If several promotions are running concurrently on an item, your buyers will get the best discount. If an item has a Best Offer or Offer to buyers, the offer takes priority, and the coupon cannot be applied.

Sharing coded coupons on social media platforms

When you create a new coded coupon, you will have the option to share the coupon through the following social media platforms:

  • Facebook
  • Twitter
  • Pinterest
  • Whatsapp
  • Email

When sharing a coupon, you can edit the caption with up to 280 characters. By default, a link to the coded coupon terms and conditions will always be included.

If you choose to share a coded coupon at a later point in time, as long as the coupon is “Active”, you can select the “Share” option from the action list next to each active coupon in Promotions Manager.

Using Promotions Manager, you can create special offers ranging from "buy one, get one free" to discounted postage.

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