Seller growth hacks
Looking to boost sales and increase brand awareness? You’re in the right place. Find out how eBay promotional tools and programs can help you grow and scale your business.
Grab buyer attention
Retail promotions are marketing campaigns that encourage buyers to purchase great products through discount coupons codes. Retail promotions enjoy a lot of exposure across the eBay site, including on home page, in search, item listing and buyer checkout pages. Participating in retail promotions allows sellers to showcase items, attract more buyers and drive a high velocity of sales during key shopping moments.
The benefits of retail promotions
- Have your listings featured in key placements across ebay.com.au.
- Attract more shoppers to your listings and store by generating excitement with discounts.
- Drive higher average order sizes and sales.
- Showcase your items on specific coupon promotion landing pages.
Display discounted items
Put your discounted items in front of more buyers
eBay deals deliver deeply discounted items with free shipping to eBay buyers everyday.
If you have heavily discounted products that you’d like to share with eBay customers, submit them to the Deals team to be included on our eBay deals landing page and associated marketing channels.
The benefits of deals
- Opportunity to move specific inventory.
- Reach new buyers and leverage eBay marketing channels.
- Drives sales without needing to discount your entire store.
- Control the number of items a buyer is able to purchase of any SKU.
- Opportunity to participate in key seasonal moments.
Create and control promotions
eBay Pro subscribers have access to exclusive tools to help set up special offers on eBay. Discount manager makes it easy to create discounts to entice buyers and drive sales.
The benefits of running promotions
- Build buyer loyalty.
- Drive sales and test promotional offers.
- Manage your own campaigns and control budget and margins.
Showcase your sales
Seller events showcase your markdown inventory all in one place. Hosted on the eBay Sales & Events landing page, these campaigns can help you gain more visibility through eBay owned channels such as emails, push notifications and more.
When to participate in seller events
Seller events may be right for you if you have a compelling shopping event that you want to showcase to a large audience. Your inventory needs to be sufficient for your sale and offer great prices to buyers.
Increase visibility & drive sales
eBay Advertising connects you with more buyers around the world with simple to use, high-performing solutions that match your sales goals and campaign budget.
You can choose from three types of advertising campaigns:
- Promote your listings - Drive sales by putting your listings in front of relevant buyers with access to ad placements across eBay and its network.
- Promote your store - Increase your store traffic with high visibility ad placements.
- Promote offsite - Highlight your eligible listings on popular external channels, like Google.
Get started with eBay Advertising
eBay Advertising is right for you if you’re looking to increase the visibility of your inventory, reach more potential buyers, drive more sales, and grow your business on and off eBay. You control how much you spend, and we’ll help you along the way with powerful tools and intelligent recommendations.
Go to the Advertising tab in Seller Hub to get started.
Your eBay store
Build your brand, increase visibility, and showcase your items in a way that works for you with an eBay Pro subscription.
