Seller growth hacks

Looking to boost sales and increase brand awareness? You’re in the right place. Find out how eBay promotional tools and programs can help you grow and scale your business.

Grab buyer attention

Retail promotions are marketing campaigns that encourage buyers to purchase great products through discount coupons codes. Retail promotions enjoy a lot of exposure across the eBay site, including on home page, in search, item listing and buyer checkout pages. Participating in retail promotions allows sellers  to showcase items, attract more buyers and drive a high velocity of sales during key shopping moments.

The benefits of retail promotions

  • Have your listings featured in key placements across
  • Attract more shoppers to your listings and Store by generating excitement with discounts.
  • Drive higher average order sizes and sales.
  • Showcase your items on specific coupon promotion landing pages.

Display discounted items

Put your discounted items in front of more buyers

eBay deals deliver deeply discounted items with free shipping to eBay buyers everyday.


If you have heavily discounted products that you’d like to share with eBay customers, submit them to the Deals team to be included on our eBay deals landing page and associated marketing channels. 

The benefits of deals

  • Opportunity to move specific inventory.
  • Reach new buyers and leverage eBay marketing channels.
  • Drives sales without needing to discount your entire store.
  • Control the number of items a buyer is able to purchase of any SKU.
  • Opportunity to participate in key seasonal moments.

Create and control promotions

eBay Store subscribers have access to exclusive tools to help set up special offers on eBay. Promotions manager makes it easy to create and run many different promotional campaigns to entice buyers and drive sales.

The benefits of promotional tools

  • Build buyer loyalty.
  • Drive sales and test promotional offers.
  • Manage your own campaigns and control budget and margins.

Showcase your sales

Seller events showcase your markdown inventory all in one place. Hosted on the eBay Sales & Events landing page, these campaigns can help you gain more visibility through eBay owned channels such as emails, push notifications and more.

When to participate in seller events

Seller events may be right for you if you have a compelling shopping event that you want to showcase to a large audience. Your inventory needs to be sufficient for your sale and offer great prices to buyers.

Increase brand visibility

eBay Advertising is a premium ecommerce platform that leverages first-party shopping data to enable sellers to reach the ideal buyer on the most visited shopping destination in Australia.

Our advertising products include Brand Solutions, Programmatic Solutions and Promoted Listings.  

When to use eBay Advertising

eBay Advertising may be right for you if you are looking to grow your brand, increase product engagement and visibility or seek programmatic display and native ad solutions across our market place.  

You can use our self-service advertising tools such as Promoted Listings to give your listings greater exposure on the eBay network. Or for a large-scale, bespoke advertising campaign, contact our Ads team to help build your campaign.

Boost listings views

Give your listings greater exposure

Promoted Listings helps items stand out among listings across the eBay network and be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale.

When to use Promoted Listings

Promoted listings get access to sponsored placements across the eBay network. The tool gives your items better visibility, and they are more likely to sell when more buyers see them. This is a good tool to use when sales are down or not occurring as frequently as expected.