eBay Retail Promotions
Retail promotions gain a lot of exposure across the site, including on home page, search, item listing and buyer checkout pages. Participating in Retail Promotions enables you to showcase your items, attract more buyers and drive a high velocity of sales during key shopping moments.
The benefits
Retail Promotions are marketing campaigns providing eBay buyers with discount coupons codes to purchase great products, from top sellers.
- eBay Coupons feature in key placements across ebay.com.au
- Buyers find sales and discounts exciting, so it’s a great way to attract more shoppers
- Drive higher average order size and sales
- Showcase your items on specifically designed landing pages connected to the coupon promotion
What are the types of Retail Promotions?
Types of campaigns we run typically offer a percentage (%) discount saving to buyers, and may also offer additional or exclusive benefits to eBay Plus members.
Where sellers can sign up to discount their entire store. There are multi-discount amounts, so you can choose which level you are comfortable with. These could be themed e.g. Mid-Season Sale, Black Friday.
Are Retail Promotions right for you?
Retail promotions are for our sellers with an Above Standard Seller Rating, who have robust inventory to support high velocity sales periods. Retail Promotions are run year-round with peaks during our seasonal moments like End of Financial Year, Black Friday and Christmas.
What are the criteria to be considered?
The retail promotions criteria are, but not limited to, the below:
How to Participate in Retail Promotions:
Retail promotions are available to selected sellers, who are invited to participate or submit their interest:
- Ensure your store meets our criteria which is set out to enhance the shopping experience for our eBay Customers.
- Submit your interest to our Retail Promotions team via retailpromotions@ebay.com
By submitting your interest to participate, we will add you to the list to be invited to retail promotions, but you will still have the ability to decline campaign invitations, for example if you don’t have the inventory depth to support at that time.
Invites will be shared via email, with each invite including specific details about the upcoming promotions, such as the co-funding rate based on the discount offered to buyers, and the agreement.
FAQs
What is being offered?
Retail promotions are discount coupons codes run by eBay that encourage buyers to purchase eligible products. Participating in retail promotions allows sellers to showcase items, attract more buyers and drive higher sales.
How can I join these promotions?
To participate in these promotions requires an invitation from eBay. If you would like to participate, please submit your interest to the email retailpromotions@ebay.com
What listings will this promotion apply to?
Depending on the promotion, it may be on an item level, as chosen by eBay. Otherwise, it could be a storewide promotion, meaning it applies to all your live listings. Paused listings will not be included in any promotion. Please read your contract carefully to determine what type of promotion you have been invited to.
How does a co-funding arrangement work?
eBay will contribute the agreed co-investment towards the discount on all relevant listings. Larger discounts are usually given to eBay Plus members, with eBay funding any additional costs as a result.
Is shipping price included in the promotion?
Shipping costs are not discounted, only the listing price.
How is this promoted to the buyer?
eBay markets items in these promotions in a variety of ways including web banners and emails in search. Additionally, once a listing is clicked, the buyer can see that a coupon code is available to use, for a discount. A discount is only applied when the coupon is used.
How do I accept an invitation to participate in a promotion?
We strongly encourage you to opt-in to receiving marketing emails from eBay. By doing this, you will receive email communications about the latest promotions you can participate in. Each email contains instructions on how you can join the promotion.
Alternatively, you can log in to the Seller Portal to view and accept your contract.
How do my fees work for this promotion?
When you make a sale during the promotion, we will pay you the total merchandise value (listing price) in real time minus any final value fees and promoted listing fees. Our finance team will then run billing around 30-40 days after the promotion ends (after all cancellations and returns have occurred) and will calculate how much you owe for your portion of the promotion. Once they have calculated this, eBay will charge this amount (as a lump sum) to your eBay account. This will appear on your transaction reports as an ‘adjustment fee’, in the payments tab on the Seller Hub.