Promote your listings

Grow your business, help drive sales and increase your visibility across eBay

What is Promoted Listings?

Promoting your listings can help you drive sales by putting your listings in front of relevant buyers. With Promoted Listings, you have:

  • Priority access to ad placements that can increase your listings’ visibility to reach more buyers and drive sales
  • Flexibility and controls to match your business goals
  • A simple-to-use platform to create and manage your campaigns

Priority and General strategies

When you promote your listings, there are two campaign strategies to choose from to fit your unique business needs:

The priority strategy helps your listings reach highly motivated buyers with priority access to ad placements and advanced targeting controls. Only pay for clicks on your ads so you can drive more sales.

1

The general strategy can increase the visibility and awareness of your listings with general access to ad placements so you can reach more buyers. You’ll only pay when your item sells through a click on your ad.

2

Promoting your listings with a general strategy

This cost-per-sale campaign strategy provides general access to ad placements with standard controls to help you reach more buyers.

  • Boost visibility. Reach more buyers with access to ad placements.
  • Only pay when you sell. You’re only charged when a buyer clicks on a promoted listing and purchases one of your promoted items.
  • Easy-to-use. Simple setup with recommendations to kickstart and streamline your campaign management.
Learn more

Promoting your listings with a priority strategy

This cost-per-click campaign strategy helps you reach highly-motivated buyers with priority access to ad placements and advanced controls to help you drive sales.

  • Access advanced controls. Unlock advanced targeting options to help convert clicks into sales.
  • Only pay for clicks. You’ll only pay for clicks on your promoted listings.
  • Grow your business. Reach motivated buyers with access to effective ad placements.
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Best Practices

Best practices for promoting your listings

Set a clear budget for your ad campaigns and regularly monitor your spending to identify opportunities to optimise your ad spend.

Continuously track ad performance to identify top-performing campaigns and adjust your campaign strategies accordingly.

Regularly update your campaigns to reflect the current market and consumer trends.

Getting Started

You can promote your listings from your Advertising dashboard. Here's how:

  1. In Seller Hub, go to the Advertising tab.
  2. Select Create new campaign.
  3. Select Promote your listings from the ad type options. 
  4. Follow the prompts to set up your campaign where you can choose which campaign strategy you want to use.
     a. If you select general placements, you’ll:
          i. Select listing to promote
          ii. Choose an Ad rate strategy
          iii. Set your campaign Duration
    b. If you select priority placements, you’ll:
          i. Select listings to promote
          ii. Determine your Targeting and Bidding strategy
          iii. Set a Daily budget
          iv. Set your campaign Duration
  5. Once you review your campaign details, you can Launch your campaign

Performance & Reporting

You can easily access comprehensive reporting from all of your advertising campaigns on eBay. Our easy-to-use, centralised dashboard enables you to make data-driven decisions with real-time access to performance data, allowing you to quickly identify trends and apply optimisations to grow your business.

Learn more about promoting your listings on the eBay help page.

Learn more