Why sell on eBay?

Why sellers love eBay

Reach millions of buyers

We are the #1 most visited retail site in Australia.

The online marketplace of choice

We work with 40,000+ Aussie sellers to build the marketplace of choice — for sellers, by sellers.

We’ve got your back

We have policies, monitoring and customer support to keep our sellers safe.

Be part of the community

Connect with hundreds of other sellers through community groups, events and more.

Start selling in 3 steps

1. Create a seller account

All you need is your banking and tax information, and a government ID.

2. Set up your account policies

Choose your shipping, return and payment preferences.

3. Upload your items

Create listings in a few quick clicks and start selling!

1. Create a seller account

All you need is your banking and tax information, and a government ID.

2. Set up your account policies

Choose your shipping, return and payment preferences.

3. Upload your items

Create listings in a few quick clicks and start selling!

Everything you need to run a successful online business

Track inventory

We have a variety of tools to help you list, bulk upload and integrate with APIs.

Manage orders

Enjoy discounted shipping from major carriers. We also have fulfilment solutions to take the work off your plate.

View insights

Use our exclusive eBay insights tool to research competition and how you can improve your listings.

Use marketing tools

Use our suite of tools to boost sales, increase the visibility of your listings and encourage relationships with buyers.

Build your brand

Customise your storefront, showcase your inventory and develop your brand.

Run your business from anywhere

Manage your business on the go with our app. Control listings, fulfil orders and respond to buyers at any time.

Hear from a few Aussie sellers

Meet Alex

Owner of Rolan, Est 2014

Meet Paul

Owner of Hooked Online Est. 2005

Meet Janelle & Wayne

Owners of Somethings Country Est. 2010