Create great listings in 6 easy steps

Enhancing the level of detail and quality in your listing can help your business reach more customers and make more sales.

Firstly, how to create listings

There are a number of ways to start creating your listings on eBay:


Link your existing online store to eBay

Automate listing by Integrating your website with one of our recommended integration partners. eBay has plugins with popular e-commerce platforms such as Shopify, BigCommerce and NETO and partners with Third Party Providers for custom integrations.


Create your listings directly on eBay

You can start listing from the ‘sell’ button at the top of the eBay homepage or from the ‘listings’ tab in Seller Hub.

Listing essentials

Get your products seen and sold!

Learn about the best practices for listing on eBay to maximise search visibility and sales conversion.

Follow these 6 steps to create a fantastic listing, attract buyers and avoid returns

Step 6.

Staying at the top of search

Step 1.

Write a title that pops

Step 2.

Upload eye-catching photos and videos

Step 1: Write a title that pops

Title optimisation

A good title describes your item  in a way that both provides a clear picture for buyers and will help them find it through search.

Be as specific and detailed as you can. Using titles on eBay is important because our search technology helps match search terms with listing titles to show the most relevant results.

What should I include in my title?

  • The brand

  • The model 

  • The type 

  • The colour 

  • The style 

  • Its materials (e.g. silk, wool, clay)

  • The model number, if possible 

  • Other important details (e.g. handmade,limited edition)

A good structure to follow is: 

[Condition] [Brand][Product Name][Model No.][Variants – Size, Colour][Additional Keywords]

Title tips:

  1. Titles that are 65-80 characters are 2.1x times more likely to sell.

  2. Double check your spelling, especially brand names 

  3. Be honest about your item’s condition.  Learn more about term condition.

Step 2: Upload high-quality photos and videos

Product images help attract buyers, show product condition and promote trust. We recommend including 3-12 good quality product images per listing. Listings with 3+ photos experience over 8% increase in conversion.

Image tips:

  1. Photograph your item in front of a white background

  2. Do not place any text or borders on the images 

  3. Use professional images where possible 

  4. Show different angles and close-ups

  5. Take photos that are at least 500 pixels (preferably 1600 pixels)

  6. Upload as many photos as possible - you can add as many as 24!

Background remover tool

Our image clean-up tool removes any unnecessary content in the background of your image and replaces it with a white back drop. This helps optimise your image for Google Shopping.

How does it work? 

When you upload an image to your eBay listing on your android or IOS device, you can use the background removal tool to remove the background of any of your photos. You can also use this feature to edit photos on your existing listings through the app. Use the paintbrush or eraser icons to touch up any missing areas or remove more of the original background.


Learn more about how to take the perfect photo for your listing.

Uploading videos to your listings

You can add one video to your listing. Be creative, inspirational and informative with your videos.

You can use videos to:

  • Capture a full 360-degree view of the item.

  • Answer buyers’ most common questions or provide step-by-step instructions and installation guides.

  • Show buyers how your items can become part of and improve their lives and projects.

  • Build trust by giving buyers an inside look into the value of your product with before-and-after and behind-the-scenes footage or unique product qualities and features.

*All video content must comply with our Images, Videos and Text policy.

Learn how you can bring your listings to life with video.

Steps 3: Add item specifics

Buyers filter their searches by item specifics. Item specifics are details that describe your items, such as the brand, make, model, size, colour and style. Adding these details to your listings is essential to helping shoppers find your items on eBay.

Learn more about how item specifics can enhance your listings

Step 4: Write an exciting, detailed description

Think like a buyer! Item descriptions are extremely important in the final steps of the buyer's purchasing decision. Product descriptions are shown below the item images and title. They provide buyers with in-depth details of the product, including the material, dimensions, fit etc. Additionally, they make your listing more professional.

A bad example: 

  • This is a great shoe. Comfy. You should buy it now before it sells out. 

A good example:

  • Constructed from a breathable performance mesh upper with supportive synthetic overlays for lightweight comfort.
  • 10mm innovative midsole provides superior cushioning for a cloud-like feel.
  • Smart rubber spikeless outsole for great traction.
  • Molded CUSH+ insole for added comfort.
  • Welded forefoot water-guard for extra protection.
  • Regular fit.

Step 5: Price your item competitively

Pricing directly affects the demand for your products. It defines the value of your product — letting buyers know whether an item is worth their investment. 

We have three recommendations to help you set the right price for your product:

#1 Use product research tools

Sellers with a business account on eBay have access to a powerful tool called Terapeak Product Research, which provides data-driven insights into pricing guidelines for your items. 

#2 Conduct a ‘sold items search’ on eBay

Enter your product item name in the search bar. Then scroll down to ‘show only’ on the left hand menu and search options under the ‘select items’ option. This will display the recent pricing history of items like yours. 

#3 Compare prices of similar items

In the eBay app, use the image search tool. Click on the camera icon in the search bar, take a photo of your item, and you'll automatically see all current listings that match.

Once you’ve done the above pricing research,, you’ll be able to effectively price your items competitively. 

Top tip: By factoring  shipping costs into the price of your item, you can offer buyers free shipping! Buyers are more likely to purchase items with free shipping over those that require an extra payment for shipping.

Learn more about creating listings on eBay →

Step 6: Staying at the top of search

Winning the buy box

What gets a listing demoted

  • Listing best practices, e.g. correct category
  • Use of relevant keywords
  • Item specifics
  • Product price and postage costs
  • Sales history - does this listing convert well?

  • Keyword spamming
  • Listing or policy violations, e.g. duplicate listings etc.
  • Poor listing conversion (or similar)
  • Unproductive listings
  • Poor seller performance 

Ready to list your first item?

Listings with multiple items in stock

When you list an item on eBay, you can specify the quantity of that item available. The listing will end when you've run out of inventory, unless you've turned on the 'out of stock' option.

When you've set up the out-of-stock option:

  • All of your existing and future bulk fixed price listings use the out-of-stock option until you disable it.
  • When the quantity of the listing reaches zero (either because all the items were sold, or you adjusted the quantity), your listing stays active but hidden from search results.
  • The listing will reappear in search results when you increase the quantity of items available.

Optimising your listings

Now you’ve got the basics covered, you can start optimising your listings. Boost your visibility in the eBay search, reach more buyers and increase sales conversion.