3 min article

Selling with eBay Plus

An eBay Plus badge on your listing tells customers that your item comes with best-in-class service, such as free delivery and free returns. Sellers can expect to see a range of benefits from having their listings qualify for eBay Plus.

What is eBay Plus?

eBay Plus is a feature-packed membership program for buyers on eBay.com.au. Benefits include free delivery and free returns on eBay Plus items, exclusive member-only deals and premium customer service.

We display an eBay Plus badge on all eligible listings. This also helps eBay Plus listings stand out in search results, and buyers can use a search filter to shop for eBay Plus items. Sellers also benefit from additional protections on listings with an eBay Plus badge, and inclusion in member-only promotions and events.

For more information on eBay Plus, you can also read our Seller Centre article on eBay Plus - opens in new window or tab.

How to earn an eBay Plus badge

Here's what you need to do to for us to add an eBay Plus badge to your listings. From 1 April, sellers will need to meet additional criteria for their listings to gain or retain the eBay Plus badge.

eBay may exempt sellers from one or more of these criteria, or remove sellers from participation in eBay Plus at its absolute discretion.

Current eBay Plus criteria
(to 31 March 2020)
Listing benefits

As a seller:

  • Above Standard or eBay Top Rated
  • Compliant with our selling policies

For your listings:

  • Item location and return address in Australia
  • Fixed price format
  • Item isn't heavy or bulky

Postage and returns:

  • Free domestic postage*
  • No additional postage charge for multiple items
  • Accept 30-day+ returns

Trust and protection:

  • eBay Plus badge
  • Additional seller protections

Promotion and search:

  • Plus filter option in search
  • Support from us in exclusive promotions
  • Inclusion in eBay Plus buyer events
Additional eBay Plus criteria
(from 1 April 2020)
Additional seller benefits
(from 1 April 2020)
  • Offer 0-1 day handling time
  • Have an express postage option**
  • Upload tracking on orders with the eBay Plus badge

*Free postage nationwide within Australia. You may exclude zones if your carrier doesn't deliver there.
**Required if your free postage option isn't express. We recommend you only charge buyers the upgrade cost from standard to express postage to make your listing more appealing to all buyers. (For example, if your carrier charges $6 for standard postage and $10 for express, then you should only charge the buyer $4 for express postage.) There is a $15 maximum express postage cost for badge eligibility.

Express postage contribution

Starting in April, eBay Plus members in metro areas - opens in new window or tab will be automatically upgraded to free express delivery on eBay Plus listings. To support sellers who are providing this top level of service, eBay will fund up to $4 of the express postage upgrade cost on these orders. (For example, if you're charging $2 for the express upgrade, we'll cover $2. If you're charging $7, we'll cover $4.)

We'll apply the contribution automatically at the point of transaction, and for a lot of sellers this will cover the cost of the express upgrade.

You don't necessarily have to offer free returns to get an eBay Plus badge on your listing. However, we encourage all sellers to do so, because it's great customer service and will encourage all shoppers to buy from you – not just eBay Plus members.

How returns work with eBay Plus

eBay Plus is about making shopping easier for loyal eBay buyers. With that in mind, we will speed up the returns process for eBay Plus orders.

eBay Plus buyers will still need to open a return request and indicate the reason for their return. However, we'll go ahead and automatically accept their return request and give them a return postage label straight away. So all you need to do is check the item when it arrives back and issue their refund.

Make sure your return address - opens in new window or tab is up to date.

If you're responsible for return postage (because you offer free returns, or if the buyer's returning an item because it's damaged, faulty or doesn't match the listing), we'll issue the buyer a return label and add the postage cost to your seller invoice.

For more information about returns, see our article on handling returns as a seller.

Opting out of eBay Plus

An eBay Plus badge on your listing indicates that your item comes with best-in-class service, including free delivery and free returns. For more information on how eBay Plus helps you stand out and the benefits for sellers, we encourage you to read our Seller Centre article on eBay Plus - opens in new window or tab.

If you have listings which you don't want included in eBay Plus, you can adjust your postage or returns options on the listing so that it doesn't meet our criteria.

From April, if you do not wish to have any of your listings included in eBay Plus, you'll also be able to opt out of eBay Plus in your account preferences.

eBay Plus provides a premium shopping experience to members, helping to attract more buyers and encourage them to buy more on eBay – which can help sellers grow their business.

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