2 min article

Alcohol policy

Wine and other alcoholic beverages are only allowed by pre-approved sellers who hold a valid liquor license. Buyers must be over 18 years of age.

Most alcohol products may be sold on eBay.com.au. However, there are different state laws on trading alcohol (see our Helpful links for relevant legislation from each state) and it is up to the seller to ensure that they are meeting all legal requirements, including holding the correct liquor licences.

What is the policy?

  • The sale of alcohol products is restricted to pre-approved sellers, who must:
  • Collectable alcohol containers may be sold, but must be empty.
  • The sale of stills for the distillation of alcohol is subject to the following requirements:

To apply for approval to list in the Alcohol & Alcohol Mixers category, please contact us. Be ready to provide your eBay username, your liquor licence number(s), Australian Business Number (ABN) or Australian Company Number (ACN), registered business name and website. Approval to list in the category will be at eBay's discretion.

Activity that doesn't follow eBay policy, including the use of invalid licence numbers in listings, could result in a range of actions including for example: administratively ending or cancelling listings, hiding or demoting all listings from search results, lowering seller rating, buying or selling restrictions, and account suspension. All fees paid or payable in relation to listings or accounts on which we take any action will not be refunded or otherwise credited to your account.


Visit Seller Help to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.

Additional information

eBay requires buyers to provide their date of birth at checkout when paying for items listed in the Alcohol & Alcohol Mixers category. Sellers then see a message in the order details confirming that the buyer entered a date of birth indicating that they are over 18. (The actual date of birth is not shared with the seller.)

Some areas in Australia are considered 'dry zones'. A dry zone is an area where the consumption of alcohol is restricted or prohibited. eBay may block a transaction if a buyer is located in a dry zone and sellers must not sell to customers located in dry zones.


Why does eBay have this policy?

This policy helps you follow important federal and state regulations.


Helpful links

For more information about the rules for your state or the state(s) you're posting to, see:

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