3 min article

Alcohol policy

You can sell wine and other alcoholic beverages on eBay.com.au, but only if you have a liquor licence.

You'll also need to comply with any applicable federal and state laws.

Frequently Asked Questions


What do I need to include in my listings and products if I'm selling alcohol?

Beyond the usual best practices of a detailed description and high quality photos, when you're creating your listing or product, you'll need to make sure that:

  • You have included your liquor licence in the listing.
  • Your listing or product complies with the Alcohol Beverages Advertising Code - opens in new window or tab.
  • You're only offering domestic postage.
  • You're complying with your state's law governing the sale of alcohol. Laws vary by state so you'll need to check whether there are any legal restrictions in your area.

Do I have to check that the buyer is of legal age?

Yes, it's up to you to ensure that before delivery to a buyer, the carrier requires the signature of an adult over 18 years of age.

Are there any delivery requirements?

Yes, many states require that the carrier be licensed to transport alcohol. Your carrier must be able to obtain the signature of an adult. Australia Post isn't able to verify age of the recipient when they deliver.

Can I sell alcohol-related products if I don't have a liquor licence?

Many alcohol-related products, such as collectable memorabilia, empty containers and beer and wine making kits can be sold on eBay. However, there are some restrictions, so please read our full policy guidelines for all the details on which products are allowed.

Read our full policy

Alcohol policy overview

Wine and other alcoholic beverages may be sold on eBay.com.au, provided the seller holds a liquor licence, displays their licence number in the listing and offers domestic postage only. Listings and products must also comply with the Alcohol Beverages Advertising Code - opens in new window or tab (ABAC).

Alcohol sales within Australia

Various states have different laws regarding trading wine and alcohol (see Additional information for links to relevant legislation for each state). Make sure you know your state's laws and if (and where) you are allowed to sell alcohol.

You should also consider the following:

  • When alcohol is posted to a buyer, you must obtain the signature of an adult (over 18 years of age).
  • Many states have very specific laws based on the quantity and type of alcohol being posted.
  • Sellers should describe the signature and postage requirements for fulfilling the transaction when listing such items on eBay.com.au.
  • Many states require that carriers have licences to transport alcohol.
  • Your carrier must be capable of obtaining the required signature. Australia Post is unable to solicit age verification upon delivery of an item.

International alcohol sales

This policy applies to items sold on eBay.com.au. Alcohol products may not be listed with international postage. Our international websites may have different rules, so make sure you check each country's Alcohol policy to see what's allowed.

What are the guidelines?

Alcohol and alcohol kits

Allowed Allowed
  • Beer/wine making kits
  • Foods with alcoholic ingredients and Non-alcoholic or de-alcoholised beer and flavouring (such as liquor-filled chocolates, rum cake, and other items) as long as the item complies with our Food policy
  • Hops, seeds for hops, and other raw materials to make beer or wine
  • Non-alcoholic or de-alcoholised beer and wine
Restricted Allowed in some situations

The sale of alcohol products is permitted, provided:

  • The seller has a current liquor licence
  • The licence number is displayed in the listing
  • The seller offers postage within Australia only

The sale of stills for the distillation of alcohol is subject to the following requirements:

Not allowed Not allowed
  • Liquor licences

Alcohol-related collectables

Allowed Allowed
  • Alcohol-related collectables including memorabilia and packaging
  • Collectable empty wine, liquor and beer containers such as bottles, decanters or limited edition cans
Not allowed Not allowed
  • Collectable alcohol containers if they still contain any alcoholic content
  • Open containers of alcohol

Additional information

For more information about the rules for your state or the state(s) you're posting to, see:

Why does eBay have this policy?

We want to make sure buyers and sellers understand and follow all laws and regulations on the sale of alcohol. Since the sale of certain alcoholic products is prohibited by law, regulated or may cause harm to eBay or its members, sellers may only list alcohol-related products on eBay in accordance with this policy.

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