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Selling through auctions

When you list an item for sale in an auction-style listing on eBay, you choose a starting price, and interested buyers place bids. When the auction ends, you sell to the highest bidder.

Setting up your auction-style listing

You can list your auctions for 1, 3, 5, 7 or 10 days. A 1-day auction is designed for items that need to be sold quickly because they're time-sensitive, such as event tickets.

Unsold auctions may be automatically relisted.

Set a starting price in the Choose a format and price section of the quick listing form - opens in new window or tab. If you use the advanced listing form - opens in new window or tab, you'll enter the starting price in the Selling details section.

Pricing tips

  • A low starting price can help attract bidders.
  • You can add a Buy It Now price to an auction listing, and it will be shown until the first bid is placed. The Buy It Now price has to be at least 30% higher than the auction starting price.
  • If you're selling a vehicle, you can add a reserve price to make sure you get the price you want for your item.
  • To help make sure your item sells, you can select the Easy pricing option in the quick listing form. We'll automatically lower your price each time your item is auto-relisted, and notify any interested buyers.

Fees for auction-style listings

For full details of eBay fees, see Selling fees without an eBay Store or eBay Stores selling fees.

Listing in auction-style format works well if you want to let buyers decide what your item is worth.

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