Buy It Now is the simplest way to price an item on eBay, and lets your buyers make a purchase right away.
When you list an item for sale in an eBay auction, you choose a starting price, and interested buyers place bids. When the auction ends, you sell to the highest bidder.
You can list your auctions for 1, 3, 5, 7 or 10 days. A 1 day auction is designed for items that need to be sold quickly because they're time–sensitive, such as event tickets.
To make sure you get the price you want for your item, you can add a reserve price - read how in our guide below. You'll also find information on Second Chance Offers and learn how to cancel bids if you need to.
You can also add a Buy It Now price to an auction listing. The Buy It Now price has to be at least 30% higher than the auction starting price.
Find out how you can sell to bidders who didn't win the auction by making them a Second Chance Offer.
Learn how a reserve price can protect you from an auction finishing at too low a price.
Find out how and when you can cancel a bid on your auction.
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