5 min article

Seller levels and performance standards

Making sure buyers receive great service from all our sellers is one of our top priorities. Our seller levels and performance standards help you track your performance, and let buyers shop with confidence.

Seller levels

We assess sellers' performance standards once a month, based on the quality of service they're giving to their buyers.

Based on how you're rated, you'll be assigned one of the following seller levels:

  • Top Rated – You're one of the best sellers on eBay, providing a great experience for customers, and you've met certain other criteria
  • Above Standard – You're meeting at least our minimum standard for sellers, and looking after your customers well
  • Below Standard – You're not meeting our minimum standard for sellers

We take seller performance standards seriously, so falling below standard may result in your listings being ranked lower in our search results. It can also lead to partial or even complete restriction of your sales activities, and paying a higher percentage rate for final value fees. While your seller level is below standard, you will also be ineligible for Promoted Listings and will not be able to create new campaigns or edit existing campaigns.

Take a look at your Seller Dashboard - opens in new window or tab to check your level. If you're Below Standard, you'll find information on how you can improve.

How your performance is rated

Your seller performance level is calculated by looking at your transaction defect rate, cases closed without seller resolution and late shipments.

Transaction defect rates

One of the key seller performance measures is your transaction defect rate. A defect is added to your account if you cancel a buyer's purchase – whether that is because you no longer have the item in stock, or you chose not to send it. A defect is also counted for a case closed without seller resolution.

To avoid letting down buyers and receiving a defect due to an item being out of stock:

  • Closely manage your inventory – If your stock levels change, end your listing or update the quantity as soon as possible
  • Check our restock advice – Go to the Research tab in Seller Hub to see which listings are running low
  • Enable our out-of-stock feature – If you use multi-quantity, Good 'Til Cancelled listings, this feature automatically hides listings when the stock quantity falls to zero

Cases closed without seller resolution

If we're asked to step in and help with an eBay Money Back Guarantee case, and you're found to be responsible for the issue, this will result in what we call a "case closed without seller resolution". We count these in your transaction defect rate, and also as a percentage of your transactions closed without you resolving them.

To avoid these cases:

  • Describe your item accurately. Use pictures and include specifics in your listing, so your buyers know exactly what to expect
  • Provide clear return and payment policies in your listing
  • Work with your buyer to resolve issues promptly

Late shipment rates

To provide your buyers with a great service, it's important to make sure you send your items on time. Late shipment rates are determined by the percentage of transactions that you either sent after the handling time stated in your listing, or were not delivered by your estimated delivery date.

We'll only consider a shipment as late when:

  • Tracking shows the item was delivered after the estimated delivery date and there's no acceptance scan within your handling time, OR
  • The buyer lets us know that the item was delivered after the estimated delivery date and you don't have tracking or a Delivery Confirmation number that shows it was on time.

If more than 10% of your transactions are classified as late shipments, we may limit some of the postage options available to you to make sure buyers have the right expectations on delivery times.

Feedback no longer affects your seller performance. For more information, see our article on replying to Feedback you received for an item you sold.

Becoming a Top Rated Seller

Becoming a Top Rated Seller indicates that you consistently deliver outstanding customer service, and also makes you eligible to receive an eBay Premium Service badge on qualifying listings.

To become a Top Rated Seller you'll need to:

  • Have an eBay account that's been active for at least 90 days
  • Have at least 100 transactions and AU $1,000 in sales during the last 12 months
  • Have a Feedback score of 100 or more, with at least 98% positive Feedback over the past 12 months
  • Comply with eBay's selling practices policy
  • Meet the requirements for transaction defect rate, cases closed without seller resolution and late shipment rate. You'll find the requirements in the table below

If you've met these performance standards requirements on eBay.com.au, we'll automatically upgrade you to the Top Rated Seller status at your next evaluation.

Number of defect rates that affect your seller rating

Transaction defect rate
Transactions with one or more of the defects listed below.


All Sellers

eBay Top Rated Sellers

Maximum percentage of transactions with defects



Maximum number of unique buyers affected before seller status is impacted



Cases closed without seller resolution
Cases where eBay or PayPal was asked to review the case and the seller was found responsible. (Applies after account has exceeded maximum number of cases).


All Sellers

eBay Top Rated Sellers

Maximum percentage of cases closed by eBay without seller resolution



Maximum number of cases closed without seller resolution



Late shipment rate
Transactions where you didn't send the item within your handling time or the item was delivered after the estimated delivery date.


eBay Top Rated Sellers

Maximum percentage of transactions sent late


Maximum number of transactions sent late


Find out more about our Seller performance policy.

How seller ratings fall Below Standard

Your seller rating can fall Below Standard if your transaction defect rate is above 2% or your cases closed without seller resolution is above 0.3%.

If your ratings are above either of these percentages, you've fallen Below Standard, and we may apply limits or restrictions on your account. If this happens, we'll send you an email to let you know.

eBay Premium Service

The eBay Premium Service badge is being phased out, and the eBay Plus badge will become the primary seller badge on eBay.com.au.

We'll stop showing the eBay Premium Service badge on search pages from the start of July 2020, followed by listing pages later in the year.

Once you've reached Top Rated status, you can choose to provide eBay Premium Service for some or all of your listings. Any qualifying listings will show the eBay Premium Service badge on the listing page to let buyers know that you offer high levels of customer service.

To qualify for eBay Premium Service, you must offer all of the following on a listing:

  • Free postage to AU buyers
  • Same business day or one business day handling
  • 30+ day money back return policy
  • An express postage option, offering delivery within one day

From July 2020, returns must be based on your item’s location in order for you to qualify for eBay Premium Service:

  • If the item location is in the same country as the eBay site you listed on, you need to offer 30-day domestic returns
  • If the item location isn’t in the same country as the eBay site you listed on, you need to offer 30-day international returns

Detailed seller ratings

For additional insight into a seller's performance, buyers can also view your detailed seller ratings. This is a breakdown of how you've been rated by your buyers in the following areas:

  • Item description – How accurately was the item described?
  • Communication – Did you communicate well with your buyer?
  • Postage time – How quickly did you post the item?
  • Postage and handling charges – Were the costs reasonable?

You can view your detailed seller ratings on the Feedback Forum by entering your username. Here you'll find stars next to the four different areas, with 1 star being the lowest rating and 5 stars being the highest.

Visit Seller Help to resolve any incorrect defects or improper Feedback.

Your seller performance level is affected by your transaction defect rate, cases closed without seller resolution, and late shipments.

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