For a monthly subscription, you can run your own eBay Store. The fees and benefits depend on the eBay Store package you choose. This article sets out our fees for selling on eBay.com.au when you have an eBay Store.
When you have an eBay Store, you'll get more free listings and pay lower final value fees, compared to selling without an eBay Store. You'll also get access to additional tools to manage and promote your business, although some of these may incur additional fees.
The rest of the fee structure is the same as for non-Store owners: We charge two main types of fees – an insertion fee when you create a listing, and a final value fee when your item sells. The amount we charge for eBay Store subscribers depends on the item's price, the format and category you choose for your listing, your eBay Store package - opens in new window or tab, and your seller performance and service metrics.
We also charge a fee for some optional features and services, such as listing upgrades or postage labels printed through eBay.
For an overview of eBay fees, download a copy of our Fee table for selling on eBay.com.au (PDF) - opens in new window or tab.
eBay Store subscription fees
We charge a monthly subscription fee for eBay Store packages. For details on what's included, see our Store features and benefits - opens in new window or tab page in the Seller Centre.
|eBay Store package||Subscription fee (excl. GST)|
|Basic Store package||$24.95 / month|
|Featured Store package||$54.95 / month|
|Anchor Store package||$549.95 / month|
We'll bill you for your eBay Store monthly until you cancel your subscription. For more information about how monthly subscription fees are charged when upgrading, downgrading or cancelling your Store, please read our Store Subscription Terms of Service - opens in new window or tab.
Fees when you list your item
Depending on your eBay Store package, we give you a number of free fixed price listings each month. You'll still pay a final value fee when your item sells, and other charges if you use optional listing upgrades.
|eBay Store package||Free listings per month|
|Basic Store package||Up to 600 fixed price listings or auction-style listings in the Collectables category|
|Featured Store package||Up to 1,500 fixed price listings or auction-style listings in the Collectables category|
|Anchor Store package||Up to 250,000 fixed price listings or auction-style listings in the Collectables category|
Read our full terms for monthly free listings
- The Stores free listing entitlement includes fixed price listings in most categories and auction-style listings within the Collectables category, including relisted items and listings that are ended early.
- An insertion fee will apply if you have used up the monthly free listings, or if you list an item in a category that is excluded from free listings (see our category pricing list (PDF) - opens in new window or tab for details of exclusions).
- All existing selling limits on your account (as well as category and item limits) still apply, and may prevent you from creating the maximum number of listings associated with your Store subscription.
- The free insertion fee only applies to the first category on your listing. If you choose to list your item in two categories, you'll pay an insertion fee for the listing in the second category.
- Fees may apply if your listing is active for over a year without any sales.
- The eBay Stores free listing entitlement is available to all sellers who subscribe to an eBay Store on eBay.com.au.
Once you've used up your free listings, or if an item doesn't qualify for a free listing, we'll charge a non-refundable insertion fee whenever you list an item on eBay.
When you list your item, you can select features that require an additional fee, but may help your listing stand out and attract more buyers.
If fees apply when listing your item, you'll be able to review these before submitting your listing.
|Format/Category||eBay Stores insertion fees (excl. GST)|
|Basic Store package||Featured Store package||Anchor Store package|
|Auction-style listings in Collectables category||$1.00||$0.05|
|Fixed price listings||$0.50||$0.20||$0.05|
|Fixed price listings in Media categories||$0.05|
|Optional upgrade feature||eBay Stores fee (excl. GST)|
|Buy It Now added to an auction||$0.50|
|Scheduled listing||FREE in most categories
$0.40 in a small number of categories^
^For full details, see our category pricing list (PDF) - opens in new window or tab.
Read our full terms for fees when listing an item
- If you choose to list your item in two categories, you'll pay an insertion fee for the second category, regardless of whether you're using a free listing. Any feature fees will be charged twice (once for each category).
- Auction-style listings may be automatically relisted up to eight times if they don't sell, with insertion and feature fees charged each time. Automatic relisting is available in most categories, but there are some exclusions – see our category pricing list (PDF) - opens in new window or tab for full details.
- Fixed price listings are "Good 'Til Cancelled" – they renew automatically once per month unless all of the items sell, you end the listing, or the listing violates an eBay policy. Any applicable insertion fees and feature fees are charged once per month.
- Insertion and listing upgrade fees are non-refundable, even if your item doesn't sell or you remove the upgrade feature from your listing. However, there are a few limited circumstances where eBay may issue insertion fee credits.
- Different insertion fees apply in Motors vehicle categories.
Sometimes we have promotional offers with additional free listings or fee discounts – check the Promotional offers section on the Overview tab in Seller Hub - opens in new window or tab. Make sure you've selected Get Offer before you list your item(s).
We charge a final value fee whenever you sell an item on eBay, which is calculated as a percentage of the total amount paid by the buyer (including postage and handling). Final value fee percentages vary depending on the sale price, listing category and your eBay Store package - opens in new window or tab.
|Final value fees (excl. GST)||Basic Store||Featured Store||Anchor Store|
|Tier 1 categories*
Transactions where the buyer paid $250 or more in the Home Appliances category and in Technology devices categories
|Tier 2 categories
All transactions excluding Tier 1, Tier 3, Vehicle Parts & Accessories and Services
|Tier 3 categories*
Transactions in Technology accessories, Fashion, Sporting Goods, Collectables and Media categories
|Vehicle Parts & Accessories
Transactions in Vehicle Parts & Accessories categories
Transactions in the Services category (all listing formats)
|Final value fee cap**
(maximum charge per sold item)
*For full details of which categories are included in Tier 1 and Tier 3, see our category pricing list (PDF) - opens in new window or tab.
If your item doesn't sell, you usually don't pay a final value fee. However, if we determine that you may have completed a sale outside of eBay, we'll charge a final value fee for introducing you to the buyer.
If you refund a buyer or cancel a sale, you may be eligible for a final value fee credit.
**Sellers not meeting performance expectations will be charged higher final value fees:
- If your account is evaluated as not meeting our minimum performance standards (i.e. 'Below Standard') in the evaluation on the 20th of a month, you'll be charged an additional 4% (excl. GST) on the total amount paid by the buyer for sales in all categories during the following calendar month. You can check your current seller performance level in your Seller Dashboard - opens in new window or tab.
- If your rate of 'Item not as described' returns is evaluated in your service metrics as Very High in one or more categories in the evaluation on the 20th of a month, you'll be charged an additional 4% (excl. GST) on the total amount paid by the buyer for sales in those categories during the following calendar month. You can view your service metrics by going to the Performance tab in Seller Hub - opens in new window or tab.
Read our full terms for final value fees
- When you sell an item on eBay, the final value fee is calculated as a percentage of the total amount the buyer pays (item price + postage and handling charges):
- The item price is the winning bid (for auction-style format listings), the Buy It Now price (for fixed price listings or auctions where the buyer chose a Buy It Now option), or the offer price (if the buyer and seller agree on a price using Best Offer, or the buyer accepts an offer sent by a seller).
- The postage and handling charges include postage, handling fees and any additional services paid for by the buyer (e.g. Signature on Delivery), and any applicable taxes.
- If you offer or reference your contact information or ask a buyer for their contact information in the context of buying or selling outside of eBay, the final value fee is based on the total amount of the sale, which is determined as follows:
- Auction-style format: The "total amount of the sale" is the auction start price, the Buy It Now price (if applicable), the reserve price (if applicable), or the price identified between the buyer and seller, whichever is highest.
- Fixed price format: The "total amount of the sale" is the fixed price or the price identified between the buyer and seller, whichever is highest.
- If additional final value fees apply due to poor seller performance and/or service metrics, as described above:
- The Store package final value fee for the total amount of the sale is increased by 4 percentage points (e.g. a 6% final value fee becomes 10%).
- The additional final value fee will apply on top of the standard maximum charge per sold item (i.e. the final value fee will be $400 + 4% of the total amount of the sale).
- We'll indicate which listings are subject to the additional final value fee on your seller account - opens in new window or tab.
- When you list an item in two categories which have different final value fees, the higher final value fee will apply when your item sells.
- Different final value fees apply in Motors vehicle categories.
In a couple of categories, you can list using our Classified Ad format. In this format, we'll charge an insertion fee when you create your listing. Final value fees apply to Classified Ad listings in the Services category.
eBay Stores fees for Classified Ad listings on eBay.com.au
|Optional feature fees
|Final value fee
Different fees apply to Classified Ad listings in Motors vehicle categories.
If you choose to promote your listing, you'll pay a fee (a percentage of the sale price) when a customer clicks or taps on your ad and then buys the item within 30 days.
A promoted listing ad fee is calculated at the time of the sale and is based on:
- The ad rate set at the time the buyer first clicked or tapped on your ad, and
- The sale price of an item – i.e. the Buy It Now price (or offer price, if you agree a price using Best Offer or the buyer accepts an offer from you), excluding any postage charges and taxes.
How the ad rate is set:
- If you use our Promoted Listings service through Seller Hub - opens in new window or tab, you can select the ad rate for each listing.
- If you use our Promoted Listings Lite service from the quick listing tool - opens in new window or tab, you'll see the percentage we'll charge when you agree to promote your listing.
If your item doesn't sell, or if a buyer finds your item through a non-promoted listing in search results, you won't be charged an ad fee.
These additional charges may apply to your selling activity:
- Charges for postage costs when you buy and print postage on eBay
- Charges for postage costs when a buyer uses an eBay return postage label - opens in new window or tab to return an item
- Reimbursements when eBay refunds one of your buyers under eBay Money Back Guarantee
- Charges for services offered on eBay by third parties, if you choose to use them.
Depending on the charge, and at eBay's option, these charges may be included on your seller invoice and charged to your automatic payment method along with your eBay selling fees.
Billing and payment
- Your fees are added to your seller account - opens in new window or tab and you receive a detailed monthly invoice showing the amount due. We require payment in full each month on accounts with an amount due of $1.00 or more. Learn more about paying your eBay fees.
- If you haven't paid by the due date specified on your invoice, you may be billed late fees, we may limit or suspend the services which eBay provides to you, your eBay account may be suspended, and you may be responsible for collection and legal related costs.
- If your seller account is suspended for any reason, any amounts owed will become due and payable immediately. eBay reserves the right to immediately charge any amounts you haven't previously disputed to the billing method you're using.
Goods and Services Tax (GST)
- If your registered address is in Australia, Australian GST of 10% is payable on your eBay fees.
- If you're a business customer and are registered for GST in Australia, you can get a GST exemption if you register your Australian Business Number (ABN) with eBay - opens in new window or tab. Unless you've registered for GST exemption with eBay, your invoice will include GST.
- If you live outside Australia, depending on the tax legislation of your country of residency, local Goods and Services Tax (GST), Value Added Tax (VAT) or similar consumption tax might apply, instead of Australian GST.
- Fee amounts are based on the terms in effect when a listing goes live and when it renews.
- The fees on this page apply to listings on eBay.com.au. If you list an item directly on another eBay site (e.g. eBay.com or eBay.co.uk), the fees for that site will apply.
- All fees are in Australian dollars, unless otherwise stated.
- There may be instances when your listing doesn't appear in search results until several hours after you've created it. eBay can't guarantee exact listing durations.
- We may place third-party advertisements on any web page within our site.