When you have an eBay Store, you'll get more free listings and pay lower final value fees, compared to selling without an eBay Store. You'll also get access to additional tools to manage and promote your business, although some of these may incur additional fees.
The rest of the fee structure is the same as for non-Store owners: We charge two main types of fees – an insertion fee when you create a listing, and a final value fee when your item sells. The amount we charge for eBay Store subscribers depends on the item's price, the format and category you choose for your listing, your eBay Store package - opens in new window or tab, and your seller performance and service metrics.
We also charge a fee for some optional features and services, such as listing upgrades or postage labels printed through eBay.
For an overview of eBay fees, download a copy of our Fee table for selling on eBay.com.au (PDF) - opens in new window or tab.
eBay Store subscription fees
We charge a monthly subscription fee for eBay Store packages. For details on what's included, see our Store features and benefits - opens in new window or tab page in the Seller Centre.
|eBay Store package||Subscription fee (excl. GST)|
|Basic Store package||$24.95 / month|
|Featured Store package||$54.95 / month|
|Anchor Store package||$549.95 / month|
*We'll bill you for your eBay Store monthly until you cancel your subscription. For more information about how monthly subscription fees are charged when upgrading, downgrading or cancelling your Store, please read our Store Subscription Terms of Service - opens in new window or tab.
Fees when you list your item
Depending on your eBay Store package, we give you a number of free fixed price listings each month. You'll still pay a final value fee when your item sells, and other charges if you use optional listing upgrades.
|eBay Store package||Free listings per month|
|Basic Store package||Up to 600 fixed price listings or auction-style listings in the Collectables category|
|Featured Store package||Up to 1,500 fixed price listings or auction-style listings in the Collectables category|
|Anchor Store package||Up to 250,000 fixed price listings or auction-style listings in the Collectables category|
- The Stores free listing entitlement includes fixed price listings in most categories (see our category pricing list (PDF) - opens in new window or tab for details of exclusions), and auction-style listings within the Collectables category.
- All existing selling limits on your account (as well as category and item limits) still apply, and may prevent you from creating the maximum number of listings associated with your Store subscription.
- The free insertion fee only applies to the first category on your listing. If you choose to list your item in two categories, you'll pay an insertion fee for the listing in the second category.
- Fees may apply if your listing is active for over a year without any sales.
- The following count toward your monthly free listings:
- Manually and automatically relisted items
- The original listing and each renewal for Good 'Til Cancelled listings
- Listings that you end early, or we end early
- Duplicate identical auction-style listings (even if one or more of those listings doesn't appear on eBay immediately).
- The eBay Stores free listing entitlement is available to all sellers who subscribe to an eBay Store on eBay.com.au.
Once you've used up your free listings, or if an item doesn't qualify for a free listing, we'll charge a non-refundable insertion fee whenever you list an item on eBay.
eBay Stores insertion fees on eBay.com.au
|Format/Category||eBay Stores insertion fees (excl. GST)|
|Basic Store package||Featured Store package||Anchor Store package|
|Auction-style listings in Collectables category||$1.00||$0.05|
|Fixed price listings||$0.50||$0.20||$0.05|
|Fixed price listings in Media categories||$0.05|
|Classified Ad listings in Real Estate category||$49.99|
|Classified Ad listings in other categories
When you list your item, you can select features that require an additional fee, but may help your listing stand out and attract more buyers.
|Feature||eBay Stores fee (excl. GST)|
|Buy It Now added to an auction||$0.50|
FREE in most categories
^For full details, see our category pricing list (PDF) - opens in new window or tab.
- If you choose to list your item in two categories, you'll also pay an insertion fee for the second category, regardless of whether you're using a free listing. Any feature fees will be charged twice (once for each category).
- Auction-style listings may be automatically relisted up to eight times if they don't sell, with insertion and feature fees charged each time. Automatic relisting is available in most categories, but there are some exclusions – see our category pricing list (PDF) - opens in new window or tab for full details.
- Fixed price listings are "Good 'Til Cancelled" – they renew automatically once per month unless all of the items sell, you end the listing, or the listing violates an eBay policy.
- Insertion fees and feature fees are charged once per month.
- For listings with multiple items (including listings with variations), you only pay one insertion fee. We'll calculate the insertion fee based on the total start price of your listing, which is the item price multiplied by the quantity. For example, if you list 10 items at $4.00 each, the total start price is $40. If you list 100 items at $4.00 each, the total start price is $400.
- eBay may credit insertion fees in certain circumstances. Find out more about insertion fee credits.
- Different insertion fees apply in Motors vehicle categories.
- Additional fees may apply if you select optional listing upgrades for your listing.
Sometimes we have promotional offers with additional free listings or fee discounts – check the Promotional offers section on the Overview tab in Seller Hub - opens in new window or tab. Make sure you've selected Get Offer before you list your item(s).
Fees when you sell your item
We charge a final value fee whenever you sell an item on eBay or if we determine that you may have completed a sale outside of eBay.
Final value fees are based on a percentage of the total amount the buyer pays (including postage and handling) and vary depending on your eBay Store level and which category you listed the item in.
Here's an overview of final value fees when you have an eBay Store:
|Auction-style and fixed price listings||
eBay Stores final value fees (excl. GST)
(% of the total amount of the sale)
|Basic Store package||Featured Store package||Anchor Store package|
Tier 1 categories*
Tier 2 categories*
Tier 3 categories*
Vehicle Parts & Accessories
Final value fee cap**
*For full details of which categories are included in each tier, see our category pricing list (PDF) - opens in new window or tab.
**Additional final value fees may apply in either of the following circumstances:
- If your account doesn't meet our minimum performance standards at the time of sale, your final value fees will increase by 4% for sales in all categories. You can check your current seller performance level in your Seller Dashboard - opens in new window or tab.
- If your rate of 'Item not as described' returns is evaluated in your service metrics as Very High in one or more categories, your final value fees will increase by 4% for sales in those categories. You can view your service metrics by going to the Performance tab in Seller Hub - opens in new window or tab.
If you list a Classified Ad with a Best Offer option, we'll charge the following final value fee if the item sells via Best Offer:
|Classified Ad||Final value fee (excl. GST)|
- When you sell an item on eBay, the final value fee is based on the total amount of the sale (item price + postage and handling charges):
- The item price is the winning bid (for auction-style format listings), the Buy It Now price (for fixed price listings or auctions where the buyer chose a Buy It Now option), or the offer price (if the buyer and seller agree on a price using Best Offer, or the buyer accepts an offer sent by a seller).
- The postage and handling charges include postage, handling fees and any additional services paid for by the buyer (e.g. Signature on Delivery).
- If you offer or reference your contact information or ask a buyer for their contact information in the context of buying or selling outside of eBay, the final value fee is based on the total amount of the sale, which is determined as follows:
- Auction-style format: The "total amount of the sale" is the auction start price, the Buy It Now price (if applicable), the reserve price (if applicable), or the price identified between the buyer and seller, whichever is highest.
- Fixed price format: The "total amount of the sale" is the fixed price or the price identified between the buyer and seller, whichever is highest.
- We may apply an additional final value fee due to either poor seller performance or service metrics, as described above. If an additional final value fee applies:
- The Store package final value fees for the total amount of the sale are increased by 4% (e.g. a 6% final value fee becomes 10%).
- Listings will only attract one additional final value fee (i.e. listings that are subject to a 4% additional final value fee due to poor seller performance won't have an additional 4% fee applied due to poor service metrics).
- The additional final value fee will apply on top of the standard maximum charge per sold item (i.e. the final value fee will be $400 + 4% of the total amount of the sale).
- We'll indicate which listings are subject to the additional final value fee on your Seller account - opens in new window or tab.
- When you list an item in two categories which have different final value fees, the higher final value fee will apply when your item sells.
- You can request a final value fee credit if an item isn't paid for, or you need to cancel the transaction. Find out more about final value fee credits.
- Different final value fees apply in Motors vehicle categories.
If you choose to promote your listing, you'll pay a fee (a percentage of the sale price) when a customer clicks or taps on your ad and then buys the item within 30 days.
A promoted listing ad fee is calculated at the time of the sale and is based on:
- The ad rate set at the time the buyer first clicked or tapped on your ad, and
- The sale price of an item – i.e. the Buy It Now price (or offer price, if you agree a price using Best Offer or the buyer accepts an offer from you), excluding any postage charges and taxes.
How the ad rate is set:
- If you use our Promoted Listings service through Seller Hub - opens in new window or tab, you can select the ad rate for each listing.
- If you use our Promoted Listings Lite service from the quick listing tool - opens in new window or tab, you'll see the percentage we'll charge when you agree to promote your listing.
If your item doesn't sell, or if a buyer finds your item through a non-promoted listing in search results, you won't be charged an ad fee.
These additional charges may apply to your selling activity:
- Charges for postage costs when you buy and print postage on eBay
- Charges for postage costs when a buyer uses an eBay return postage label - opens in new window or tab to return an item
- Reimbursements when eBay refunds one of your buyers under eBay Money Back Guarantee
- Charges for services offered on eBay by third parties, if you choose to use them.
Depending on the charge, and at eBay's option, these charges may be included on your seller invoice and charged to your automatic payment method along with your eBay selling fees.
Your account status and payment
- Your listing fee subtotal appears at the bottom of the listing form, before you submit your listing.
- Your monthly invoice summarises your account activity (e.g. fees, payments) and shows the amount due and the payment due date. You can also see your recent account activity for the last four months by viewing your Seller account - opens in new window or tab page.
- We require payment in full each month on accounts with an amount due of $1.00 or more. Learn more about paying your eBay fees.
- If you haven't paid by the due date, you may be billed late fees, we may limit or suspend the services which eBay provides to you, your eBay account may be suspended, and you may be responsible for collection and legal related costs.
- If your seller account is suspended for any reason, any amounts owed will become due and payable immediately. eBay reserves the right to immediately charge any amounts you haven't previously disputed to the billing method you're using.
Goods and Services Tax (GST)
- If your primary registration address is in Australia, Australian GST of 10% is payable on your eBay fees.
- If you're a business customer and are registered for GST in Australia, you can get a GST exemption if you register your Australian Business Number (ABN) with eBay - opens in new window or tab. Unless you've registered for GST exemption with eBay, your invoice will include GST.
- If you live outside Australia, depending on the tax legislation of your country of residency, local Goods and Services Tax (GST), Value Added Tax (VAT) or similar consumption tax might apply, instead of Australian GST.
- The fees on this page apply to listings on eBay.com.au. If you list an item directly on another eBay site (e.g. eBay.com or eBay.co.uk), the fees for that site will apply.
- All fees are in Australian dollars, unless otherwise stated.
- There may be instances when your listing doesn't appear in search results until several hours after you've created it. eBay can't guarantee exact listing durations.
- We may place third-party advertisements on any web page within our site.