Introducing smart campaigns and a new dynamic bidding strategy for Promoted Listings Advanced

A campaign bidding strategy is the option you can select to determine how your keyword bids are managed throughout the duration of your campaign. There are two campaign bidding strategies you can choose from: fixed and dynamic.

The dynamic bidding strategy helps you stay competitive and saves you time. That means you don’t have to make daily updates since the keyword bids are automatically updated based on our daily suggested bids.

Suggested bids are meant to help you find an optimal balance between cost and performance. They are calculated using factors that may include item attributes, seasonality, past performance.

Using the fixed bidding strategy, your bid will not change once it has been set. You can edit a fixed bid, but a dynamic bid will do the adjustment on your behalf. You can review your performance and update your campaign bidding strategy at any time.

Keeping your ad campaign competitive in an ever-changing marketplace can be time-consuming. The dynamic bid strategy offers you an effortless way to secure priority access to placements by automatically adjusting your keyword bids to match eBay’s daily suggestions.

The dynamic bid strategy will automatically update each of your keyword bids to align with the daily suggested bid. It saves you time and keeps your campaigns competitive. The fixed bid strategy won’t change once it has been set. You can manually edit a fixed bid, but a dynamic bid will do the adjustment on your behalf.

You have control over which bidding strategy works best for you. You can update your bid strategy at any time by editing your campaign. With quick setup, you’ll be able to choose between a dynamic or fixed campaign bidding strategy. 

If you use dynamic bidding and quick setup together, we’ll set initial competitive keyword bids and update them automatically to the daily suggested keyword bid.

If you use fixed bidding and quick setup together, we’ll set initial competitive keyword bids and your bids will not change automatically once they are set. You can review your performance and update your bids at any time to remain competitive.

Yes you can set up your daily budget for the maximum amount that you’re willing to spend on a single campaign per day. Some days you may spend less than your daily budget, but you will never be charged more than the amount you choose. Once your campaign has reached its daily budget, your campaign will stop serving ads until the next day, when the daily budget resets. Any unused daily budget will not roll over to the next day.