Save time and enhance your ad rates

A dynamic ad rate strategy automatically aligns your ad rate with our daily suggested rate, keeping your listings competitive. You can set an ad rate cap to fit your budget.

The dynamic ad rate strategy saves time and secures high-visibility placements by automatically adjusting your ad rates to match our daily suggestions.

Dynamic ad rates automatically update your listings to align with the daily suggested rate ensuring competitiveness. Fixed ad rates remain unchanged once set, although they can be manually adjusted.

The campaign setup process remains largely unchanged. The dynamic ad rate feature allows for automatic updates of your ad rate based on our daily suggestions. Select the dynamic ad rate option in the simple and automated campaign creation flows.

Yes, you can select dynamic ad rate for your entire campaign when editing. Individual listings can’t be switched to dynamic ad rate. To update an individual listing’s ad rate strategy, remove it from the existing campaign and add it to a dynamic ad rate campaign.

When using dynamic ad rates, we will automatically update your listings to match the daily suggested rate. You can only adjust the dynamic ad rate cap. If you prefer to make manual adjustments, please select the fixed ad rate strategy.

Please go to the campaign dashboard, select the listings you want to update, and choose today’s suggested ad rate for a one-time adjustment.

Yes, automatically adjusting your ad rate to match our daily suggestion is now called the dynamic ad rate strategy and it’s available in simple and automated campaigns.

The ad rate forecasting feature provides real-time insights into how your selected campaign settings may affect your advertising performance. It helps you maximise impact and optimise spending before launching a campaign.

Understanding the competitiveness of your ad rate and its potential reach can be challenging. The ad rate forecasting feature gives you real-time visibility into your ad rate’s competitiveness and offers actionable suggestions to optimise your advertising spend before launching your campaign.

There are no changes to the campaign setup or editing process. You’ll set up and edit your campaigns as usual, but with ad rate forecasting you’ll have the added benefit of more information. Ad rate forecasting metrics automatically adjust based on the ad rate and listings you choose. Use this information to make selections that align with your advertising goals.

No, ad rate forecasting provides a simple, actionable way to maximise ad reach and optimise spending by predicting the performance of your selected Promoted Listings Standard campaign settings in real-time. You can decide to adjust your campaign based on the forecasting insights or choose your desired ad rate.

The estimated impression share metric balances your chosen ad rate with the maximum possible impressions your ad could receive. It helps determine the impact your ad rate may have on your campaign’s overall success and performance.

For example, if your estimated impression share is 85%, it indicates your ad rate, listings and ad rate cap may result in 85% of the total predicted impressions based on a similar campaign. You can use this estimate to adjust your ad rate, modify ad rate caps, or select different listings to achieve your desired impression share aligned with your advertising goals.