Transforming the tracking experience
We’ve streamlined tracking to provide sellers and buyers with a more intuitive and consistent way to follow deliveries.

What you need to know
Tracking your sales is crucial for seller protection, enhancing buyer confidence, and improving overall business performance. It helps you and your buyers monitor deliveries, reduces enquiries and "item not received" claims, and can contribute to a positive seller rating.
We’ve listened to your feedback and redesigned the tracking experience across Seller Hub and the buyer delivery flow to make it more visual, unified, and easy to navigate. You'll see these changes from the end of July.
What's changing
For sellers:
- Enhanced visualisation: Seller Hub now offers better tracking status visualisation, such as on the ‘View Order’ page, making it easier to manage deliveries.
For buyers:
- Unified delivery overview: Buyers will now see all deliveries for an order in one comprehensive view, including separate tracking for outbound and return items.
- Updated order delivery status: If a delivery is delayed, buyers will see a clearer status update, reducing uncertainty and setting better expectations.
Our goal is to offer a more unified tracking experience, ensuring that both sellers and buyers have consistent and reliable information throughout the shipping and delivery process.
FAQs
How will the new tracking system help minimise ‘item not as received’ claims?
Clearer, unified tracking helps buyers see exactly where their order is at every step, reducing misunderstandings and the need to file claims.
What specific changes will I see in Seller Hub?
You’ll notice a simplified process for uploading tracking info and improved tracking visualisation, especially on the ‘View Order’ page.
How does the unified delivery overview benefit buyers?
Buyers will have a clearer understanding of their order's journey, seeing all deliveries in one view and distinguishing between outbound and return tracking.
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