Get ready for the rush
Your peak season delivery guide.
Prepare for peak season
As shoppers gear up for Black Friday, Cyber Monday and Christmas shopping, it’s an important time to prepare for peak season and provide your customers with a great delivery experience. So, we’ve put together a useful guide to help you thrive during this busy shopping period.
Brush up on delivery essentials
Offer a great delivery experience
Providing buyers with great postage options will help drive your eBay performance. To give your items the best chance for a sale, we’d recommend offering:
- Free postage – Buyers expect and search for free postage, so offering this service can make a big difference to your sales.
- A reasonably priced express postage option – Buyers love having the option of express postage, so make sure you provide an optional upgrade from your standard service.
- An international postage option – This will expand your reach and make your listings available to more buyers.
- Add a tracked service – If your default shipping service is an untracked letter service, consider adding a tracked service as an upgrade at a cost to the buyer.
- Protect your sales – package your items with care during gifting season so they arrive in display-ready condition.
Input tracking delivery details
Tracking lets you and your buyer follow an item’s journey through to delivery. We’ve updated our ‘Setting up your postage options’ help page with a step-by-step guide to upload tracking.
Review last postage dates for Christmas
No one wants to miss out on their Christmas gifts, whether giving or receiving. As we get closer to Christmas, make sure to check the last postage dates.
- Australia Post - See Christmas cut off dates here
Monitor seller standards
Keeping an eye on your seller performance can help you provide a better delivery experience. Check your recent Late Shipment Rate evaluation to see if you can make any improvements ahead of a busy sales period.
How to stand out this peak season
Connect with your community
Building a community creates trust and keeps your Store front of mind, making buyers more likely to choose your listings. Reach more buyers and keep your audience engaged by posting with our Social Sharing tool. As a Store subscriber, you can strengthen loyalty by sending personalised offers and updates via Store Newsletter in Seller Hub.
Enable Seller Initiated Offers
As peak season approaches, buyers are ready to spend and are looking for deals. If someone adds your item to their cart without checking out, adds it to their watchlist or views it multiple times, you can send a personalised offer to help close the sale. See eligible listings in Seller Hub and enable Best Offers to reach new interested buyers.
More seasonal tips from our experts
Explore all the tips we have to help you make the most of the year’s busiest sales period.
