Product ReviewsCollins Business Essentials Ser.: Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore (2006, Trade Paperback)

Good cross functional strategic business read

The best part of this book is that it connects engineering to sales. It proves that the highest or best technology is not always what people want. It shows that there are HUGE opportunities for engineers for understanding low tech customers. By segmenting all markets and product life cycles into 4 stages that each have totally different customer types, it argues that to truly become successful, an engineer must satisfy everything from the high tech customer to the low tech customer. A good example is the iPod. It might be a hit now, but in 10-100 years will your grandparents have bought one? What about hybrids, the other way around. Grandparents bought them first, will kids eventually buy them? The critical turning point is whether or not a company can cross the chasm between those who love high tech, and those who are forced to use or don't even need high tech. I decided to buy this book after I responded to the author's blog and he promptly replied to my inquiry. It was a good example of taking care of the customer before the sale. He did not recommend the book. I simply bought it because I felt valued and had heard about it from a professor a few years ago. I am an example of a late follower in this case... My parents just bought their first digital camera. There are more cases like this than someone buying their 1st iPod, but the iPod is 10x bigger news.Read full review...

Old book

The picture of the book is wrong. Book is old while the picture on eBay is showing last version of the same book.

Verified purchase:  Yes | Condition: pre-owned | Sold by: betterworldbook...

"Must Read" for Sellers & Buyers of High Tech Products

Whether a buyer or seller of high tech products, software or services, you should read this book. Once you understand the all-important Technology Adoption Life Cycle, things will start to click -- it's all about knowing how mature an organization is with respect to technology, and targeting products, services and communication to meet the needs at any given stage.

I read this book after getting my first job in high tech -- all of a sudden I had to learn a whole new business model and a new vocabulary, in addition to new job responsibilities. I still refer to it today, after many years in the business.

I recommend two other books by Geoffrey A. Moore -- Living on the Fault Line and Inside the Tornado. These books pick up where Crossing the Chasm leaves off. Also very good reads.Read full review...

Reduce Reuse Recycle.. Buy Used

Great used book. $4 and comes with lovely notes.

Verified purchase:  Yes | Condition: pre-owned | Sold by: second.sale

Product Value

Book was delivered as suggest. It was a great value.

Verified purchase:  Yes | Condition: pre-owned | Sold by: ilikek-ci

Came in perfect shape

A little bit old but in awesome shape! Thank you!

Verified purchase:  Yes | Condition: pre-owned | Sold by: thrift.books

Perfect thank you

Perfect thank you

Verified purchase:  Yes | Condition: pre-owned | Sold by: second.sale

Great technology marketing book

I lost my original copy of the book. This is a great book to understand the technology life cycle. For people developing new high tech products, this provides a road map on how to bring products to market.Read full review...