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3 reviews
linznyc0404 Sep, 2007
Not Bad for a Corporate Comm Book...
I bought this book for my first graduate class called, "Corporate Communication." At first, I was wary of the content (i.e. dull and dry) but was pleasantly surprised after reading the first chapter - Argenti lays out the information in an orderly fashion that's easy to understand. I'd recommend this book.Read full review...
txcVO8l9Sa6@Del...07 Apr, 2008
Corporate Communiation by Paul A Argenti (2005)
Corporate Communication is easy to read. Concepts are explained clearly. Author uses real life examples to support concepts.
jAUiqEE5SSi@Del...30 Jul, 2007
Corporate Communication
I like the information that was provided because it clarifies the essence of doing business and if not planned carefully will either succeed or fail. At the same time it addresses what is happening in real life at presentRead full review...